Senior Manager of Business Development, Client Marketing
Company Description
Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. With a mission to fuel bold visions, Blend tackles significant challenges by seamlessly aligning human expertise with artificial intelligence. The company is dedicated to unlocking value and fostering innovation for its clients by harnessing world-class people and data-driven strategy. We believe that the power of people and AI can have a meaningful impact on your world, creating more fulfilling work and projects for our people and clients. For more information, visit www.blend360.com
We are seeking a Senior Manager of Business Development, Client Marketing to contribute to our client’s next level of growth and expansion.
Job Description
The Senior Manager will lead data-driven marketing initiatives for clients, including credit, debit, Small Business and Commercial.
- Own and manage your work product with strong attention to detail and ability to prioritize competing needs/work sets. Lead projects or major project workstreams with limited oversight
- Leverage industry and data, market research, best practices, etc. to gather and synthesize deep audience insights and deliver relevant recommendations to clients/stakeholders
- Design and oversee the successful execution of integrated B2C and B2B campaign activations, across multiple channels, including digital, social, OOH, experiential/event and point-of-sale
- Coordinate communication with sales, legal, product, creative, experiential & media agencies and implement high-impact programs on-time and on-budget.
- Optimize Consumer and Commercial Marketing platforms/initiatives for clients to establish and deepen client relationships
- Leverage iconic sponsorship platforms, as appropriate, to achieve client and objectives
- Provide leadership to enable the measurement, analysis, and reporting of marketing program performance and its impact on business results
- Develop and manage marketing contracts
- Develop and manage Value Added Services Revenue forecast for key clients
- Budget management and financial discipline for all campaigns
- Leverage Artificial Intelligence for increased efficiency and effectiveness in the role
Qualifications
- 6+ years of work experience and a Bachelor’s Degree or 4+ years of relevant work experience with an Advanced Degree (e.g. Master's, MBA, JD, MD) or up to 3 years of relevant experience with a PhD
- Experience in Marketing, Consulting and strategic partnership development; payments experience preferred
- Strong business & financial acumen, critical thinking, and problem-solving skills
- Strong project management, planning, teamwork, relationship-building skills, and experience in leading through influence
- Experience in managing creative, experiential, media, and social/digital agency partners
- Ability to generate and manage work-back timelines and navigate risks/obstacles
- Excellent written and verbal communication skills
- Proficient in all Microsoft products, including Excel, Word, and Outlook, and AI
- Advanced-level PowerPoint required
Additional Information
- US-based incumbents must make themselves available to support time zones from other US regions on an as-needed basis.
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Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. With a mission to fuel bold visions, Blend tackles significant challenges by seamles...
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