Salesforce Marketing Cloud Analyst

Who is HelloKindred?

HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid.

Our vision is to make work accessible and people’s lives better. We do this by disrupting traditional employment barriers – connecting ambitious talent to flexible opportunities with trusted brands.

Anticipated Contract End Date/Length: Ongoing contract position
Work Set Up: Hybrid – four days per week on-site (Foster City, CA)

Our client, an on-demand, autonomous ride-hailing company, is looking for a Salesforce Marketing Cloud Analyst to lead the design, configuration, and optimization of Salesforce Marketing Cloud–based digital engagement strategies. In this role, you will serve as the primary point of contact for all SFMC systems and integrations, partnering with business, marketing, and technical teams to turn campaign goals into scalable, data-driven customer journeys. The ideal candidate combines technical mastery of SFMC with strategic insight—configuring, coding, and optimizing while guiding overall platform direction and acting as the main liaison for any external system integrators driving large-scale enhancements.

What you will do:

Solution Design & Strategy

• Lead discovery sessions with stakeholders to gather business requirements, campaign goals, and technical needs.
• Design and implement end-to-end engagement solutions using SFMC modules (Email, SMS, MobilePush, Mobile SDK, Journey Builder, Automation Studio).
• Architect personalization strategies using dynamic content, data extensions, and behavioral triggers.
• Translate campaign objectives into actionable user stories, technical documentation, and functional specifications.
• Guide integration discussions with upstream systems and define integration contracts.

Implementation & Cross-Functional Collaboration

• Serve as the SFMC systems lead and primary liaison between marketing, product, and technical teams.
• Configure and update system settings, HTML/CSS templates, SQL queries, and automation scripts directly within SFMC.
• Lead end-to-end testing, UAT, and go-live coordination for campaigns and new features.
• Provide hands-on troubleshooting and optimization support for existing journeys and workflows.

Feature Enablement & Continuous Improvement

• Implement new SFMC features and channels such as SMS, push notifications, and SDK integrations.
• Build proofs of concept and pilot campaigns for new digital initiatives.
• Continuously optimize campaign performance through analytics, A/B testing, and data-driven insights.

Monitoring, Analytics & Governance

• Oversee performance dashboards and campaign reporting for stakeholders.
• Ensure compliance with privacy, security, and data governance standards (e.g., opt-in/opt-out workflows).
• Maintain documentation and scalable governance processes for reusability and audit readiness.

• Bachelor’s degree in marketing, business, computer science, or a related discipline
• 10+ years in CRM/marketing technology with deep expertise in Salesforce Marketing Cloud (SFMC) as a solution designer and cross-functional lead
• 5+ years of direct, hands-on experience configuring and administering SFMC
• Proven experience designing and deploying cross-channel marketing solutions (email, SMS, mobile push, personalized content)
• Hands-on coding experience in HTML, CSS, and SQL for SFMC configurations
• Deep understanding of SFMC modules such as Journey Builder, Contact Builder, Mobile Studio, and Automation Studio
• Strong knowledge of Salesforce ecosystem integrations (e.g., Service Cloud, CDP/Data Cloud via MuleSoft)
• Excellent skills in requirements gathering, documentation, and cross-functional communication
• Ability to interpret analytics and optimize journeys based on performance metrics
• Salesforce Marketing Cloud certification (Consultant or Administrator) is strongly preferred

All your information will be kept confidential according to EEO guidelines.

Candidates must be legally authorized to live and work in the country the position is based in, without requiring sponsorship.

We appreciate your interest in this opportunity. Please note only applicants selected for an interview will be contacted.

HelloKindred is proud to be an equal opportunity employer, committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity/expression, sexual orientation, national origin, disability, age, or veteran status.