Head of Creative Strategy

Lead creative strategy for growth. Concept, script, and produce high-performing ads and branded campaigns that drive growth and build an incredible brand.

About Lotus

Lotus makes world-class primary care free for everyone. Real doctors. Medical intelligence. Evidence-based answers in seconds.

We’re backed by Kleiner Perkins, and leaders from Oura, Microsoft, and other pioneering companies — and we’re building a consumer brand that feels more like Apple or Nike than anything in healthcare.

Lotus: world-class care, free — powered by real doctors.

The Role

You’ll lead the creative engine behind our growth. Your job: produce winning ad creative at scale — fast. From scripting and concepting to editing and analysis, you’ll handle everything needed to generate, test, and scale ads that convert.

You’ll collaborate directly with the Paid Media and Influencer teams, using creator assets and performance data to fuel rapid iteration. You’ll manage editors, producers, and AI workflows to move from idea to live campaign without friction.

We aren’t chasing simple UGC — we’re creating scalable creative systems that produce repeatable winners that are on-brand.

What You’ll Own

• Develop creative strategy that unites brand storytelling with performance data.

• Produce and oversee ad creative from concept to launch — scripting, editing, and iteration.

• Collaborate with Paid Media and Influencer teams to integrate creator assets into ads.

• Manage editors, designers, and production workflows.

• Use AI tools to enhance workflows for ideation, iteration, and creative testing.

• Build creative testing frameworks to identify winning angles and formats.

• Analyze performance data, extract insights, and drive creative strategy.

• Maintain brand voice and consistency across every asset.

Who You Are

• Proven creative leader in D2C performance marketing.

• Experienced producing high-performing video ads at scale.

• Experienced across both brand campaigns and direct-response creative.

• Analytical — you understand metrics, conversion funnels, and iteration loops.

• Skilled in AI-based tools to enhance productivity.

• Comfortable working directly with editors, producers, and growth teams.

• Obsessed with finding and scaling what works.

Why You’ll Love It Here

Most healthcare brands feel like hospitals. We feel like a movement.

At Lotus, you’ll craft creative that changes minds and saves lives — ads that people actually share, talk about, and remember. You’ll join a mission-driven company that operates with the speed, creativity, and ambition of the world’s best consumer brands.

As the first Creative Strategist on a small, exceptional team you’ll have the autonomy to build the foundation and see your work directly influence care at scale.