Product Marketing Manager

Job Type: Full-Time

BizLibrary is a leading provider of online learning solutions for growing organizations. Our mission is to help HR, L&D, and compliance professionals drive meaningful employee development through engaging content, a powerful LMS, and innovative AI-powered tools. We’re passionate about transforming the way people learn at work—and we’re looking for a Product Marketing Manager who shares that passion. 

Role Overview 

As the Product Marketing Manager, you will be the strategic connector between Product, Marketing, Sales, and Client Success. You'll be responsible for developing and executing go-to-market strategies, crafting compelling messaging, enabling internal teams, and ensuring our target audiences understand the value of our solutions. This role is critical to driving product adoption, market differentiation, and revenue growth. 

• Strategic Positioning & Messaging 
• Develop and continuously refine product positioning and messaging that resonates with HR, L&D, and compliance professionals. 
• Own and evolve value propositions for key product lines including BizLibrary Content, BizLMS, and BizSkills. 
• Translate complex product capabilities into clear, customer-centric benefits. 
• Go-To-Market Strategy and Execution
• Lead cross-functional go-to-market planning and execution for product launches, enhancements, and new offerings. 
• Collaborate with Marketing, Product, Sales, and Client Success to ensure organizational readiness. 
• Create the messaging and strategy behind launch assets such as battlecards, pitch decks, landing pages, email campaigns, and internal enablement materials. 
• Sales & Customer Enablement
• Develop and maintain sales tools and training resources that articulate product value and competitive differentiation. 
• Partner with Client Success to support feature adoption and ongoing client education. 
• Deliver enablement sessions and materials that empower teams to sell and support effectively. 
• Market & Customer Intelligence
• Conduct competitive analysis, win/loss interviews, and customer research to inform product positioning and roadmap decisions. 
• Monitor industry trends in corporate learning, HR tech, and compliance training to guide strategic direction. 
• Serve as a voice of the customer within the organization. 
• Content & Campaign Collaboration
• Partner with the Demand Generation team to support campaign planning and content creation (e.g., webinars, whitepapers, blog posts). 
• Collaborate with Marketing to ensure product messaging is consistently represented across all external communications. 

• 4+ years of experience in product marketing, preferably in SaaS, EdTech, or HR technology. 
• Proven success in launching new products or features and supporting B2B go-to-market teams. 
• Exceptional written and verbal communication skills. 
• Strong project management skills with the ability to manage multiple priorities and stakeholders. 
• Ability to distill technical concepts into compelling customer narratives. 
• Experience working cross-functionally in a fast-paced, agile environment. 

• Values in action: At BizLibrary, being smart, caring, driven, and curious isn’t just talk—it’s how we work and connect.  
• Enjoy your work: We foster a fun, open, and inclusive environment where you’ll enjoy coming to work.  
• Continuous growth: We support perpetual learning and improvement—asking questions, embracing challenges, and growing together.  
• Remote flexibility: Work from wherever in the US that you're most productive and supported. 

Benefits:

-Work from anywhere within the US for most roles

-Competitive Salary 

-Medical, Dental, and Vision Insurance 

-Flexible PTO 

-401K - 100% vested with ~4% match 

-12 Paid Holidays 

-Company Laptop 

-Reimbursement for home office expenses 

-Employee Referral Bonuses 

-Short-Term and Long-Term Disability Insurance 

-FSA & HSA Options 

-Life Insurance 

-Personal and Professional Development 

-Employee Assistance Program (Mental Health) 

-Parental Leave + baby bonus