Product Marketer
About Basis
Basis equips accountants with a team of AI agents to take on real workflows.
We have hit product-market fit, have more demand than we can meet, and just raised $34m to scale at a speed that meets this moment.
Built in New York City. Read more about Basis here.
About the Team
The Product Marketing team at Basis serves as the essential connective tissue between product development, sales execution, and the broader market. We are a high-impact group of storytellers and strategists dedicated to making Basis the definitive name for AI in the accounting industry. Our mission is to translate complex technical capabilities into compelling narratives that resonate with everyone from CFOs at global enterprises to partners at leading accounting firms.
What you’ll be doing:
In this role, you’ll define the voice, positioning, and go-to-market strategy for Basis and build the connective tissue between product, sales, and the market to accelerate adoption across leading accounting and enterprise finance organizations.
You will develop specific product positioning and segmentation for key buyer personas, including executives, accounting firm partners, and CFOs, while partnering closely with sales to craft the narratives, decks, and demo storylines that enable our AEs to win faster. You’ll combine storytelling, research, and sales enablement to create high-leverage content such as case studies, ROI calculators, and product videos that fuel the sales funnel.
By owning competitive intelligence and collaborating with product teams to launch new features, you will drive external storytelling and lead thought leadership by publishing the insights and frameworks that define how AI is transforming accounting workflows and making Basis synonymous with the future of the industry.
📍 Location: NYC, Flatiron office. In-person team.
What you’ll bring:
Experience: 5–8 years in B2B SaaS or enterprise product marketing (fintech or accounting/ERP experience is a major plus).
Storytelling Prowess: A proven ability to simplify complex technical workflows into clear, value-driven propositions.
Strategic Execution: The ability to toggle seamlessly between high-level GTM strategy and hands-on execution.
Foundational Mindset: Comfort building marketing functions and processes from scratch in a fast-paced environment.
Intellectual Curiosity: A genuine interest in how AI and technology are reshaping professional work and the future of the accounting industry.
What we’d love to see:
Enterprise Expertise: Experience supporting sales teams as they navigate complex enterprise accounts.
Versatile Launch Experience: A track record of launching products to both service-based firms (B2B2B) and corporate buyers.
Thought Leadership: Previous experience writing or speaking on technology, AI, or the future of work.
What Success looks like in this role
Market Authority: Basis becomes synonymous with the future of AI in accounting through your consistent delivery of high-impact thought leadership and industry frameworks.
Sales Velocity: Our AEs win faster and more often because they are armed with the industry's best narratives, ROI calculators, and demo storylines.
Narrative Clarity: Complex AI workflows are translated into simple, "must-have" value propositions that resonate across all personas, from CFOs to accounting partners.
Product Momentum: Every major feature launch is met with market excitement and clear adoption, driven by your ability to bridge the gap between technical updates and customer needs.
Strategic Alignment: A tight feedback loop is established between sales, product, and customers, ensuring our roadmap stays ahead of competitive and market shifts.
Why Join Basis?
We offer a competitive and thoughtful benefits package designed to support your physical, mental, and financial well-being:
Health & Wellness: Premium Medical, Dental, and Vision coverage; Life Insurance; and 6 coaching & 6 therapy sessions through Spring Health.
Flexibility: Unlimited PTO + 12 paid company holidays.
In-Office Perks: Daily meal stipends, a fully stocked kitchen, and $300 toward your custom desk setup.
Financial Benefits: Pre-tax commuter benefits and 401(k) retirement plan
Team Culture: Monthly office activities and frequent optional team happy hours.
Average salary estimate
If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.
Brex is hiring a Senior Marketing Operations Manager to design and scale a best-in-class B2B GTM tech stack and automated lead-to-revenue workflows that accelerate pipeline and improve cross-functional efficiency.
Support branded events and on-site activations as an Event Coordinator focused on logistics, vendor coordination, and delivering polished client-facing experiences for a professional branding agency.
A strategic marketing professional is sought to plan and activate enterprise-wide, cross-brand initiatives that align messaging and drive engagement across Humana's portfolio.
Catch Vibe Voice is hiring an energetic Event Promotions Assistant to support on-site brand activations and deliver exceptional attendee experiences in Birmingham.
Lead Toptal's end-to-end brand and growth marketing strategy, directing SEM, creative testing, CRO, and cross-functional initiatives in a fully remote environment.
Remote Senior Field Marketing Manager to plan and execute regional field programs and events, optimize event ROI, and align marketing with sales to drive pipeline growth across the Western U.S.
Lead event marketing communications for a fast-paced team, crafting messaging and promotional assets (including video) that drive awareness and attendance for both digital and in-person events.
Join Directive as a remote Social Media Intern to create scroll-stopping short-form content and help scale an elite B2B agency’s organic presence.
Lead regional crop protection pricing and field marketing execution for Land O'Lakes' MN/SD territory as a remote Field Marketing Manager driving local strategy, insights, and cross-functional alignment.
Elevare Branding seeks a detail-oriented Marketing Strategy Coordinator to organize campaigns, analyze performance, and coordinate cross-functional execution to drive measurable marketing results.
A remote Senior Field Marketing Manager role executing regional field programs, events, and partner initiatives to boost brand engagement and pipeline.
At DataSnipper, you’ll run end-to-end webinar programs and build AI-powered content workflows to scale campaign output and quality across demand generation.
Senior Manager, Influencer Marketing (temporary, W2) to lead end-to-end influencer campaigns and client-facing strategy for Dentsu Creative, with preference for candidates based in New York or Los Angeles.
🔮
Hi, I'm Risa! Your AI Career Copilot
you, just ask me below!
