About Avoca

Avoca is transforming how home service companies engage with their customers. Our AI-powered conversational agents handle every high-value inbound call including booking jobs, qualifying leads, and driving higher revenue. Avoca does this at a speed and consistency unmatched by human call centers.

We’ve grown to 75 employees in under two years, backed by a high-energy, in-office culture in NYC. In a $500B+ market where missed calls mean lost business, we’re building the category-defining platform for AI-driven customer engagement.

We’re serving the largest brands in home services, and 5x'd headcount in 2025. With a high-performance, in-office team in NYC, we’re moving fast to capture a massive, underserved market where 85% of missed calls go to competitors. Every hire here has an immediate and visible impact.

About the Role

We’re looking for a Brand Marketing Manager to define, build, and scale Avoca’s brand. This role owns how Avoca shows up in the world from narrative and voice to visual identity, content, and community. You’ll partner closely with Product, Sales, Recruiting, and Leadership to create a brand that attracts customers, talent, and partners in a crowded AI landscape.

This is a high-ownership, creative-meets-strategic role with direct influence on Avoca’s reputation, trust, and long-term growth.

What You’ll Do

• Own Avoca’s brand strategy, narrative, and voice across all external touchpoints

• Build and evolve brand guidelines including messaging, tone, and visual identity

• Lead brand campaigns that increase awareness, credibility, and trust in the market

• Partner with Product Marketing and Sales to ensure consistent storytelling across website, launches, and GTM materials

• Develop high-quality content including thought leadership, customer stories, social, and long-form brand pieces

• Own Avoca’s presence across channels such as website, social, events, partnerships, and community initiatives

• Collaborate with Recruiting and People teams on employer brand, culture storytelling, and talent-facing content

• Manage agencies, freelancers, and creative partners as needed

• Track and report on brand health metrics including awareness, engagement, and sentiment

What We’re Looking For

• 4–7+ years of experience in Brand Marketing, Content, or Creative Marketing at a B2B or B2B2C company

• Strong portfolio demonstrating brand storytelling, campaign work, and creative execution

• Experience building or evolving a brand at a high-growth startup or scale-up

• Exceptional writing and storytelling skills with strong visual taste

• Ability to balance creativity with business goals and performance metrics

• Comfortable working cross-functionally and influencing without authority

• Bonus: Experience in AI, vertical SaaS, or category creation

Why Avoca

At Avoca, you’ll be part of a team that’s building a category-defining company at the center of a massive market opportunity. We’re a fast-moving, collaborative team with a culture designed for builders who thrive on speed, iteration, and impact.