Senior Director of Demand Generation

Company overview

LucidLink is a fast-growing startup on a mission to make data instantly and securely accessible from everywhere. As remote and hybrid work has become the new normal, our cloud-based technology enables teams to instantly access files and collaborate from anywhere in a familiar format that works like a local hard drive.

LucidLink’s solution is designed for workflows involving huge files, massive data sets and real-time collaboration. Our customers include the world’s most creative companies like Paramount, Warner Brothers, Epic Games, Spotify, A+E and Netflix. We were founded in 2016 by storage industry experts and support over one billion customer files across more than 40+ countries. LucidLink is headquartered in San Francisco, California, has an engineering office in Sofia, Bulgaria, and remote employees across North America, Europe, and Australia.

Reasons to join LucidLink:

• Tackle big challenges: You’ll have the chance to solve complex, high-stakes problems that redefine how teams collaborate globally. By starting with the Media & Entertainment industry and expanding into data-intensive sectors, you’ll gain deep insight into cutting-edge technologies and play a role in shaping the future of global workflows.

• Values-led culture: Our values don’t just exist on paper—they guide every decision and interaction. You’ll thrive in an environment where integrity, innovation, and empathy are at the core of how we operate, empowering you to grow personally and professionally.

• Hypergrowth journey: Joining a company with triple-digit growth rates means unparalleled opportunities for advancement, learning, and being part of an exciting journey toward unicorn status. You’ll experience the adrenaline of startup speed combined with the satisfaction of building something truly impactful.

• Immediate impact: At LucidLink, your work will matter—immediately. You’ll be part of a tight-knit team of 170+ builders working at startup speed, where your ideas and actions will create tangible, exponential results that contribute to our collective success.

• Comprehensive benefits: We believe in investing in our people. With flexible PTO, a competitive salary, stock options, and full health coverage, you’ll feel supported both professionally and personally while enjoying a strong work-life balance.

Please note: applications for this role will close on January 19th at 11:59 pm Pacific. You do not need to be in the first 100 applications to be hired at LucidLink. A human will review all applications so please use this time to read the job description in full and craft a thoughtful application. Incomplete submissions or those from popular auto-applier services will be rejected.

Contacting LucidLink employees or recruiters directly will not improve your odds of being selected for interview. Please help us focus our attention on reviewing resumes, and responding to applicants in a timely manner.

The Role:

LucidLink is hiring a Senior Director of Demand Generation to lead and scale our go-to-market efforts in the US and EMEA. This is a critical role within the Marketing Organization and requires past experience in highly competitive, B2B SaaS environments. The ideal candidate will be able to optimize existing Demand Gen infrastructure and launch brand new strategies for converting leads.

Put simply: the mission of the Sr. Director of Demand Generation is to grow qualified sales pipeline and scale LucidLink’s global revenue engine.

LucidLink is a global organization with teams in the UK and Bulgaria. Success in this role will require time zone flexibility and occasional travel (10-20%).

Key outcomes in the first 12-18 months on the job:

• Materially improve the efficiency of our go-to-market motion across all buyer personas

• Coach and mentor a high performing team with integrity and transparency

• Manage the Demand Generation budget to ensure maximum return on investment without overages

• Take ownership of the corporate website and content strategy so it’s a driver of high-intent conversions

Required competencies for the role:

• Significant experience in B2B demand gen with success in high-growth SaaS and technology markets. This includes:

  • A healthy mix of Commercial, Mid-Market, and Enterprise sales cycles

  • Understanding of LucidLink’s ICPs and buyer personas in IT and Marketing

• Ability to build and lead high-performing teams up to 10 direct reports and managing managers

• Drive demand and velocity at all funnel phases including new lead acquisition, lead maturation and conversion, and opportunity nurturing through a combination of always-on digital programs.

• Can partner with stakeholders to strategize and execute efficient, creative, multi-touch, multi-channel campaigns that take advantage of paid media, content, events, webinars, and more.

• Understands how the metrics fit into the larger business story. Highly capable at performance/ROI tracking and attribution

• Good steward of LucidLink resources with regard to campaigns, events, agencies, etc

• Partners effectively with peers in Sales, Product Marketing, Analytics, Ops, etc

Preferred Qualifications:

• Degree in Marketing or Business Administration

• Prior experience with cloud, file sharing, or collaboration technologies

• Experience in a growth-stage start-up ($50M+ in ARR)

Interview process:

• Initial Interview - 30 minutes

• Hiring Manager interview - 45 minutes

• People Leadership interview - 45 minutes

• Working session / Homework panel - 90 minutes