Media Buying Specialist for a Marketing Agency (US-based/Remote)
Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.
We are looking for an experienced Digital Media Buying Specialist with a strong background in PPC and geofencing ad buying. The ideal candidate will thrive in a fast-paced agency environment, contributing to a wide range of projects from working with clients on buying strategies to developing internal processes.
Responsibilities:
- Manage PPC and geofencing campaign setup, pacing, audience segmentation, A/B testing, and creative rotation.
- Monitor campaign performance, proactively make adjustments, and deliver insights backed by data to optimize ROI.
- Collaborate with Account Managers and Content teams to ensure campaign goals are aligned with client messaging.
- Report on KPIs, performance trends, and ROI across all media channels.
- Act as a subject matter expert (SME) in paid search and stay up to date on emerging ad tech and trends in programmatic and hyperlocal targeting.
- Work closely with internal teams to deliver multi-channel media programs that are on strategy, on time, and within budget.
- Maintain proactive communication with your POD lead to inform them of placement updates and campaign progress.
- Billing and Reconciliation:Oversee the accurate reconciliation of media invoices for assigned accounts, ensuring alignment with campaign budgets.
- 2–4 years of experience in paid media, media buying, or programmatic advertising.
- Experience with industry tools such as GoHighLevel, Simpli.fi, PromoRepublic, and other similar tools.
- A data-driven mindset with strong knowledge of media performance metrics.
- Ability to manage budgets, pacing, and multi-channel attribution models.
- Excellent attention to detail, time management, and communication skills.
- Bonus if you’ve worked in an agency environment with multi-client management.
- Competitive salary.
- Opportunity to work on exciting and diverse client projects with a global team.
- Collaborative and supportive work environment.
- Opportunities for professional growth and development.
- Unlimited PTO
- Flexible work schedule
- Monthly phone & internet stipend
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