Fast Facts

Figma is seeking a Director of Product Marketing to lead the marketing efforts for their Design product and adjacent tools, focusing on strategic planning, messaging, and team development.

Responsibilities: Lead go-to-market strategy for design products, develop messaging based on user research, oversee product launches, and manage a small team of product marketers.

Skills: 10+ years in product marketing in SaaS, strong storytelling and writing skills, capability to engage with all levels of partners, experience in managing teams.

Qualifications: 5+ years of experience in hiring and coaching teams, and expertise in technical and AI products preferred; experience with design tools is a plus.

Location: This position is remote within the United States or available in one of Figma’s US hubs.

Compensation: Not provided by employer. Typical compensation ranges for this position are between $150,000 - $250,000.

Figma is looking for a leader to join our Product Marketing team. You’ll be overseeing the core Figma Design product alongside other design adjacent products we are investing in. This is an amazing opportunity to help build and scale out the marketing foundation at Figma, work on a quickly innovating product, and be a part of a passionate user community. 

This is a full time role that can be held from one of our US hubs or remotely in the United States.

What you’ll do at Figma:

• Lead go-to-market strategy, planning, and execution for our design products and audiences 
• Be a strategic partner to the Product team and contribute to the future of Figma with your expertise in our market, competitors, and customers
• Craft differentiated messaging and positioning informed by user research and insights
• Roll up your sleeves and help lead new product launches and campaigns when needed
• Develop keynote and exec presentations for product launches and events
• Enable our customer-facing teams to help improve sales efficiency through impactful enablement programs 
• Build and coach a small team of product marketers; lead with a passion for learning and development 
• Help us build PMM team culture and processes—be it better ways to measure success, communicate as a team, share learnings, plan cross-functionally, and more

We’d love to hear from you if you have:

• 10+ years in product marketing or a related marketing roles in the Saas industry
• 5+ years hiring, coaching, and managing direct report(s) or team lead
• Demonstrated ability to become a product and domain expert in more technical and AI products
• Excellent writing and storytelling skills
• Demonstrated track record of being able to lead partners at all levels, from individual contributors to senior executives and must have experience driving executive-level conversations

While it’s not required, it’s an added plus if you also have:

• Experience working on Design tools

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.