Email Marketing Specialist

Overview

Founded in 2019, Apex Service Partners, LLC (“Apex” or the “Company”) is the industry and nationwide leader in residential home services. Apex focuses on serving the HVAC, plumbing, and electrical needs of homeowners in over forty states across the country.  Apex has grown to +150 locations with +9,000 team members and +$2 billion in annual revenue.

In this fragmented industry dominated by small and founder-owned businesses, the Company has a dual strategy of growing via high-frequency acquisitions (over 200 closed by the Company to date) and aggressive organic growth initiatives, including sophisticated marketing, differentiated talent acquisition and green-fielding new trades and locations.  From the onset, the Company’s leaders have focused on building out a robust internal infrastructure to ensure scalability and better win in local markets around the country with the strongest brands and tactics.  The team at “Partner Services”, the centralized support team for the Company, comprises 60+ hard-working, collegial team members who are focused on the success of operations across the country. Despite being the largest player in this incredible industry, Apex has less than 2% market share, and ~85% of the market is still fragmented. The Company recently received a new round of equity investment totaling $3.4B and recently closed a debt refinance in excess of $3.0B.

Mission of the Role:

Apex Service Partners is seeking a talented and highly motivated individual to join our marketing team as an email specialist.  As part of the CRM team, this role will be responsible for the execution of email marketing Email deliveries on the email delivery platform (Blueshift) using templates and html.

The day-to-day responsibilities of this position will consist of:

• Produce and execute email and SMS campaigns, including programing emails from templates, asset coordination, QA, and scheduling.
• Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
• Create segmentation for email campaigns through CDP based on consumer analytics into the appropriate customer journey.
• Manage and execute email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.
• Partner with the CRM Manager and other business owners to create email concepts and campaigns which reflect brand look/feel/voice while achieving business objectives.
• Perform render testing across devices, email clients, and ISPs to ensure that emails are rendering correctly for the majority of the subscriber base.
• Manage a rigorous calendar of email deployment of email/text campaigns: adhoc, opportunistic and journeys.
• Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices.
• Other email related tasks as needed

Role Requirements:

• Ability to execute email campaigns to communicate, educate and call to action through a combination of various support services (Creative, Deployment, etc.) and hands on execution within software solutions (Blueshift and Service Titan)

• Hands-on experience in marketing automation platforms, preferably Blueshift, Hubspot, Salesforce Marketing Cloud, or Marketo.
• Involvement in growing, engaging with, and analyzing the performance of a large email marketing database.
• Strong project management skills, Q/A adherance and exceptional attention to detail.

• Understand different audiences and how to communicate to them effectively
• Keen eye to preserve integrity and voice of our brands and messaging throughout the entire campaign development process
• Strong organization and problem-solving skills
• Hands-on approach. Able to manage multiple priorities and work collaboratively with teams to ensure the highest quality deliverables
• Ability to deliver results in a fast-paced environment
• Ability to interpret email reporting and results to maximize future deployments

Experience:

• Undergraduate degree in digital marketing or a related field of experience
• 3-5 years experience in CRM/email environments
• Understanding of dynamic templating language is beneficial
• High energy, bias for action, and personal accountability for results.
• Data driven decision maker
• SMS best practices
• Solid knowledge of CRM principles, customer journeys and ESP/CDP tools
• Experience with CRM software and digital marketing tools and techniques.

Personal Characteristics:

• Excellent communicator – written and oral – who can align an organization around a vision and provide support to enable operations and drive the business forward.

• Resourceful – figures out how to drive action and achieve results creatively with finite resources.
• Stellar time management and organizational skills.
• Critical thinker and Learner; Intellectually Curious– Picks things up quickly and strives to ask “why not” as opposed to taking “yes/no” for an answers.
• Works collaboratively and energetically
• “Run through walls” mentality
• Impeccable integrity and ethical standards
• Self-aware, craves/celebrates/seeks out feedback, open, team player and respectful of others.

Other:

• Location: Dallas/Fort Worth, Texas – Hybrid office environment – 4 days/wk in office, Wednesdays remote
• Compensation: $65-75K
• Other Benefits: medical, dental and vision coverage, competitive PTO, sick days, and holidays, 401k matching