Assistant Director of Online Marketing Strategy, OGPS

American University is a student-centered research institution located in Washington, DC, with highly-ranked schools and colleges, internationally-renowned faculty, and a reputation for creating meaningful change in the world. Learn more about American University

OGPS Graduate Marketing

Time Type:

Full time

Job Type:

Regular

FLSA Status:

ExemptHybrid 01 (On Campus 3-4 Days/Week)

SEIU Local 500 - Provost & Enrollment Division

This position is part of a collective bargaining unit represented by SEIU Local 500 - Provost & Enrollment Division. That means the terms and conditions of your employment are governed by university policy (including the Staff Personnel Policies Manual) and any collective bargaining agreement entered into between American University and SEIU Local 500 - Provost & Enrollment Division.

Summary:

The Assistant Director of Online Marketing Strategy, OGPS, serves as the primary lead for marketing strategy alignment, creative development, content creation, communications and technical integration for all AU online graduate and Lifelong Learning programs. Functioning as the online programs project manager, provides leadership in the success of meeting project goals as well as institutional priorities, efficiently and collaboratively. Partners with master’s program stakeholders within school units, online learning staff, third-party vendors and other internal AU units to maintain regular communication and documentation to support the health of operations and transparency across the online community. Additionally, the AD will manage and mitigate project risks, reconcile timelines with stakeholders, quality control deliverables, troubleshoot challenges, resolve dependencies and develop a cohesive strategy for promoting AU online programs. In this role, the incumbent will build and sustain project and program discipline across online programs marketing and web operations, with an eye toward best practices and standardization.

Essential Functions:

• OGPS Online Programs Operations: Leads onboarding of programs into third-party vendor-managed partnerships and also leads online program migrations and transitions from online program management (OPM) vendors. Collaborate with program stakeholders to preserve integrity of academic programs in transition and the AU brand. Oversee brand compliant campaign delivery, champion AU values and priorities with vendor partners, drive accountability around timelines, risks management, timely communication and overall enrollment performance. Develop strong relationships with school and college marketing stakeholders as well as third-party affiliate partners and agency vendors. Provide guidance to vendors and staff on adherence to brand alignment, while moving the work forward.

• Project Management: The Assistant Director, Online Marketing Strategy, OGPS will identify and reconcile AU unit-level processes, create plans and establish procedures across the online graduate community of AU staff and vendor partners. Using project management frameworks and strategies, the AD will build trust among AU stakeholders and manage resources and tasks with efficiency. To manage expectations and coordinate efforts across complex teams and tasks, the AD will create plans of action, timelines, meeting agendas and other means of communication to ensure all involved parties are informed and updated.

• Social Media: Periodic contributions to the graduate admissions social media accounts; concepting, writing, content creation, approvals, etc.

• Other Duties: Other duties as assigned by Supervisor.

Competencies:

• Developing Plans.

• Collaborative Leadership.

• Championing Customer Needs.

• Prioritizing and Organizing.

• Supporting Coworkers.

• Driving Continuous Improvement.

Position Type/Expected Hours of Work:

• Full-time.

• Exempt.

• 35 hours/week.

• Hybrid 1 work modality.

Salary Range:

• $75,000 - $80,000 annually.

Required Education and Experience:

• Bachelor’s Degree or equivalent combination of education and experience.

• 3-5 years of relevant experience; 2+ years of experience in a similar role, the admissions or marketing department of a higher education institution, ed tech or equivalent in training and experience.

 

Preferred Education and Experience:

• Bachelor’s Degree.

• 4-6 years of relevant experience.

 Additional Eligibility Qualifications:

• Excellent organizational, time management and project management skills.

• Advance knowledge of marketing principles, concepts, techniques and applications relevant to digital advertising and marketing.

• Ability to provide high levels of customer service and exercise tact and diplomacy while interacting with university staff and peers on sensitive and confidential matters.

• Ability to oversee change management.

• Familiarity with CRM software applications and admissions practices.

• Working knowledge of marketing and admissions technology and related web functions.

• Demonstrated ability to develop productive working relationships with multiple constituencies.

• Create communities of practice to develop standardization and governance

• Comfort with ambiguity, with the ability to be flexible, agile and quick to adapt.

• Curiosity about new ways to improve our productivity and business processes.

• Must be a team player and exhibit initiative and forward-thinking skills.

Benefits

AU offers a competitive benefits package including a 200% matching retirement plan, tuition benefits for full-time staff and their families, several leadership development certificates, and has been recognized by the American Heart Association as a fit-friendly worksite. Click here to learn about American University's unique benefit options.

Other Details

• Hiring offers for this position are contingent on successful completion of a background check.

• Employees in staff positions at American University must deliver their services to the university from either the District of Columbia, Maryland, or Virginia, or perform work on-site at the university.

• Please note this job announcement is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

• American University is an E-Verify employer.

Current American University Employees

American University current employees must apply through their employee Workday account. If you are a current employee at American University, please log into Workday and select the Find Jobs report which will take you to our internal career listings.

Contact Us

For more information or assistance with the American University careers site, email theworkline@american.edu.

American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual’s genetic information or any other bases under federal or local laws (collectively "Protected Bases") in its programs and activities.