Manager - US Advertiser Analytics - job 2 of 2

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

Launched in 2012, Amex Offers is a digital advertising platform that connects Merchants and brands with the tens of millions of American Express Card Members across the globe. The Amex Offers team develops strategic marketing partnerships that deliver unique differentiated value for Merchants and Advertisers to reach these high-spending Card Members in the digital channels where they engage with American Express, delivering deep insights and maximizing results. Through this complete marketing solution, we can help advertisers get laser-focused on who our mutual customers are, what they want, and how we can meet their needs.

We are seeking a commercially minded Manager of US Advertiser Analytics to lead the strategic analytics supporting our merchant partnerships and the adoption/sales of Card-Linker Offer (CLO) / AMEX Offers solutions. In this highly visible and client-facing role, you will work together with Business Development, Customer Success and Product to develop compelling data-driven insights that unlock growth opportunities for merchants, optimize campaign performance, and shape our CLO value proposition. 

The successful candidate be a bridge between data and dealmaking – influencing revenue outcomes by helping merchants/advertisers understand the measurable impact of their spend and how CLO programs can drive incremental growth and return on advertising spend. 

This role requires a strong focus on defining efficient growth opportunities, critical advertiser-specific nuances, an ability to lead advertiser prioritization and strategic account planning. Core to this is stakeholder management, clear communication, and data-drive perspectives. 

Ideal candidates will have analytics or consulting backgrounds, experience directly working with card networks or transaction data and familiarity with CLO platforms affiliate marketing or bank loyalty ecosystems. Leadership experience is highly desirable.

Key Responsibilities

• Act as the analytics lead in strategic merchant / advertiser conversations, providing pre-sales insights, performance forecasts and ROI modelling. 
• Ability to spot under-leveraged audiences, valuable segments, untapped offering constructs and CLO specific trends that drive ROI
• Understand advertiser’s KPI’s (Brand lift, ROI, conversion) and how to translate their goals into measurable campaign objectives using 1^st, 2^nd and 3^rd party data. 
• Ability to partner with product, sales, and marketing teams to identify trends, generate hypotheses, and articulate how insights align with advertiser objectives and Amex Offers’ overall growth strategy.
• Deliver post-campaign analysis and insights that quantify lift, incrementality and customer behavior change.
• Partner closely with Business Development, Customer Success, Product and broader analytics teams to refine and evolve AmEx Offers & Digital Media value proposition.
• Deliver insights more broadly Influence go-to-market strategies by identifying vertical-specific trends and merchant priorities.
• Skilled in presenting insights to both technical and non-technical audiences, including senior leadership and external partners.
• Experience designing and interpreting A/B tests and incrementality studies to understand offer impact and optimize future targeting.

Minimum Qualifications

• 6+ years in analytics, consulting or data science roles, with some experience in client-facing, commercial context.
• Proven experience supporting revenue or sales teams; preferably in Ad Tech, Card-Linked Offers, Payments, or loyalty marketing (airlines, lodging, dining, retail, e-Commerce, entertainment)
• Expertise in SQL, Excel, and data visualization tools (e.g. Tableau, Power BI, Looker); Python is highly desired.
• Deep understanding of marketing measurement
• Strong commercial acumen with the ability to balance statistical rigor with business pragmatism. 

Salary Range: $90,000.00 to $165,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

Depending on factors such as business unit requirements, the nature of the position, cost and applicable laws, American Express may provide visa sponsorship for certain positions.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries 
• Bonus incentives 
• 6% Company Match on retirement savings plan 
• Free financial coaching and financial well-being support 
• Comprehensive medical, dental, vision, life insurance, and disability benefits 
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
• Free and confidential counseling support through our Healthy Minds program 
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.