Managing Director Digital Experience Product Management

Company

Alaska Airlines

The Team

Guided by our purpose, core values, and leadership principles, we are creating an airline people love. Our corporate teams set the strategies and operational plans to ensure the success of our company. Whether we use our expertise in accounting, human resources, finance, planning, legal, marketing, or any of our operational divisions, our shared passion for travel and our guests is what motivates us to achieve excellence each day. If you share our passion for creating an airline people love, we want to hear from you. 

Role Summary

The Managing Director, Digital Experience Product Management directs a distributed team responsible for delivering on an inspiring vision and strategy that seamlessly connects our guest to travel while accelerating Alaska Airlines and our family of brands towards our strategic objectives. This senior leadership role will establish a long-term digital product strategy that delivers world-class experiences that are the primary driver for demand and revenue generation, self-service, day of travel and loyalty while supporting multiple brands across global markets.

 

This Managing Director leads a digital department which includes product management, digital experience and martech platforms that drive a multi-billion revenue stream as well as self-service and loyalty experiences for all of our guests. The leader will work with multiple business units across the Commercial organization including Marketing, Guest Products, Loyalty, Alliances, Revenue Management, Revenue Strategy, Guest Care, ITS and Airport Operations.

Key Duties

• Develops and executes multi-year multi-brand digital product vision & strategy ensuring it aligns with overall company vision and strategy that accelerates the company toward its objectives.
• Proven ability to define and execute eCommerce strategies that drive revenue, conversion, and guest satisfaction. Deep understanding of airline digital commerce ecosystems, including architecture, checkout optimization, and payment strategies.
• Relentless focus on site and app performance, with a bias for action to eliminate friction and revenue leakage.
• Design and implement the strategy and operating model to support a high-performing digital ecommerce ecosystem – instrumenting the digital storefront, enabling experimentation and driving continuous optimization.
• Champion of 100% self-service experiences. Understand how to leverage AI, automation, and predictive analytics to proactively resolve customer pain points and deflect contacts.
• Partners closely with commercial, operational, engineering and executive leadership to build a well-defined and integrated product roadmap that delivers on the vision.
• Coaches and develops people through ongoing feedback, focusing on fostering strategic and systems thinking, development of talent, and succession planning across teams and functions.
• Influences across company and provides recommendations to executive leaders in order to define the vision, goals, and strategies that will enable AAG to excel as an innovator in the travel industry.
• Ensures resources are matched with product delivery and product sustaining needs.
• Builds and maintains a strong relationship with strategic vendor partners.
• Leads a team based in multiple locations.
• Owns and manages the department budget and allocates resources to deliver business outcomes.
• Owns and manages the product and design budget.
• Develop people through effective performance management and ongoing feedback, focusing on fostering strategic and systems thinking, development of talent, and succession planning across teams and functions
• Drive effective practices to build a culture of belonging.
• Influence company culture through action, presence, and reinforcement of behaviors 

Job-Specific Experience, Education & Skills

Required

• A minimum 10 years of experience in product management experience with progressively larger scopes of responsibility
• 5 years of people leadership experience
• Bachelor’s degree, or willingness to attain a Bachelor’s degree within six years of start date
• Knowledge and understanding of product-based delivery, platforms as products and agile product development
• Expertise in all aspects of running including product management, product discovery and delivery, product design as well as quantitative and qualitative research
• Experience building multi-year product and design strategy that delivers significant business value while lowering structural costs to the organization through digital channels
• Deep understanding of all aspects of delivering digital solutions through globally sourced, multi-vendor mode
• Proactive leader with a demonstrated ability to oversee a portfolio of complex and transformative products and measure their performance
• Extensive experience effectively partnering with executive leaders and affecting business results through digital
• Ability to cut through complexity and ambiguity, prioritize effectively, set clear goals, and operate in an agile fashion
• Ability to lead and inspire technology leaders and their teams to achieve their fullest potential
• Demonstrated ability to develop a culture of superior customer service
• Excellent verbal, written, and interpersonal communication skills
• High school diploma or equivalent
• Minimum age of 18
• Must be authorized to work in the U.S.

Job-Specific Leadership Expectations

• Embody our values to own safety, do the right thing, be kind-hearted, deliver performance, and be remarkable.
• Inspirational leader who will promote the Alaska values, act with a high sense of urgency, and have unquestionable integrity.
• Strong cross-divisional team leader who drives excellence, develops, mentors, and coaches others, and can create excitement around a compelling technology vision in a collaborative, team-oriented fashion.

Starting Rate

Salary Range

$217,350 - $358,650 / year

Total Target Compensation Range (incl. bonus & equity)

$369,495 - $609,705

Bonus

Salary Details

The pay range and total target compensation package listed above is the expected pay offered for this position at the start of employment. Your pay will be based on multiple factors, including and not limited to location, your relevant experience/level, experience level, and skillset while balancing internal equity relative to other Alaska/Hawaiian/Horizon employees. Alaska/Hawaiian/Horizon is committed to fair, unbiased compensation along with competitive benefits in all locations in which we operate.

 

Note: We don't typically hire at the top of the range. 

Total Rewards

Alaska Airlines, Hawaiian Airlines and Horizon Air pay and benefits can vary by company, location, number of regularly scheduled hours worked, length of employment, and employment status.

• Unlimited confirmed travel privileges on Alaska Airlines, Hawaiian Airlines & Horizon Air (flight processing fee may apply depending on the company being hired into and the airline being booked) 
• Comprehensive well-being programs including medical, dental and vision benefits
• Generous 401k match program
• Quarterly and annual bonus plans
• Equity grants
• Generous holiday and paid time off
• Lounge membership

For more information about Alaska/Hawaiian/Horizon Total Rewards please visit our career site and view benefits.

Regulatory Information

Equal Employment Opportunity Policy Statement  It is the policy of Alaska Airlines, Hawaiian Airlines and Horizon Air to comply with all applicable federal, state and local laws governing nondiscrimination in employment and to ensure equal opportunity in all terms, conditions, and benefits of employment or potential employment.   

 

We also prohibit discrimination and harassment against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, veteran status, genetic information and other legally protected categories.  

 

We have established an EEO Compliance Program under Section 503 of the Rehabilitation Act of 1973 (“Section 503”) and the Vietnam Era Veteran’s Readjustment Assistance Act of 1974 (“VEVRAA”).  All applicants and employees are treated without regard to their race, color, religion, sex, national origin, disability or protected veteran status. In addition, we have established an audit and reporting system to allow for effective measurement of its equal employment opportunity activities.   

 

To implement this policy, we will: 

 

(1) Recruit, hire, train and promote qualified persons in all job titles, without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information and any other legally protected categories; 

 

(2) Ensure that employment decisions are based only on valid job requirements; and 

 

(3) Ensure that all personnel actions and employment activities such as compensation, benefits, promotions, layoffs, return from layoff, Alaska Airlines, Hawaiian Airlines and Horizon Air sponsored programs, and tuition assistance will be administered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information and other legally protected categories. 

 

Employees and applicants for employment will not be subjected to harassment, intimidation, threats, coercion or discrimination because they have engaged or may engage in (1) filing a complaint, (2) opposing any act or practice made unlawful by, or exercising any other right protected by, any Federal, State or local law requiring equal opportunity, including Section 503 and the equal opportunity provisions of VEVRAA, or (3) assisting or participating in any investigation, compliance evaluation, hearing, or any other activity related to the administration of any Federal, State or local law requiring equal opportunity, including Section 503 and the equal opportunity provisions  of VEVRAA. 

 

Government Contractor & Department of Transportation (DOT) Regulations Alaska Airlines, Hawaiian Airlines & Horizon Air are regulated by the Department of Transportation (DOT – regulations, 49 CFR part 40) and all applicants are advised that post-offer and/or pre-employment drug testing will be conducted to determine the presence of marijuana, cocaine, opioids, phencyclidine (PCP) and amphetamines or a metabolite of these drugs prior to any offer or employment or transfer into a safety-sensitive position. Failure to submit to testing or positive indications of drug use will render the applicant ineligible for employment with Alaska Airlines/Hawaiian Airlines/Horizon Air and any employment offer will be withdrawn. 

Apply by 7:00 PM Pacific Time on

9/9/2025

FLSA Status

Exempt

Employment Type

Full-Time

Regular/Temporary

Regular

Requisition Type

Executive

Location

Seattle - Hub

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