Senior Merchandising Manager - Apparel
ABOUT THE POSITION
Columbia Sportswear is seeking a strategic and consumer-obsessed Senior Merchandising Manager to lead the creation, planning, and execution of product strategies across multiple channels and price tiers. This role is responsible for delivering compelling, consumer-right assortments that drive profitable growth while elevating the brand experience at retail. The ideal candidate has a proven track record of marketplace segmentation, assortment optimization, and cross-functional leadership, and thrives in an environment that demands both creative vision and analytical rigor. This role will partner closely with design, product management, sales, and marketing to ensure product stories connect with consumers and deliver results.
HOW YOU’LL MAKE A DIFFERENCE
Marketplace Segmentation & Channel Strategy
Develop and execute marketplace segmentation strategies that balance consumer needs and channel differentiation.
Create distribution strategies for wholesale, retail, and digital partners to optimize reach and profitability.
Assortment Planning & Optimization
Build consumer-right product assortments that reduce complexity while increasing productivity and sell-through.
Identify and grow core franchises while introducing innovation and new categories to expand market share.
Establish clear product lifecycle strategies to ensure healthy flow of product introductions and exits.
Consumer Insight–Led Storytelling
Leverage consumer insights and marketplace trends to inform seasonal product stories.
Drive a cohesive storytelling approach across product, marketing, and in-store execution to elevate brand perception.
Cross-Functional Leadership
Partner with design, product creation, sales, and marketing to deliver product strategies that meet margin, revenue, and unit goals.
Lead go-to-market readiness by ensuring internal teams and external partners understand seasonal priorities and key initiatives.
Business Management & Results Delivery
Drive top-line revenue growth and margin improvement through disciplined merchandising and SKU productivity management.
Monitor business performance weekly and adapt strategies in-season to optimize results.
Team & Talent Development
Lead, coach, and inspire team members to bring consumer-led strategies to life.
Foster a collaborative, innovative, and results-driven team culture.
YOU ARE
A strategic problem solver who anticipates and resolves situations with a solutions-oriented approach.
A regional marketplace expert, with a strong understanding of the U.S. Apparel marketplace relating to product merchandising, and DTC and wholesale channels.
Effective at working collaboratively with global and regional teams, internal and external stakeholders, and influencing senior leadership.
A strong communicator, including written, verbal, and presentation skills.
YOU HAVE
Bachelor’s degree, applicable certification or equivalent experience.
10+ years of merchandising, product creation, or related experience in apparel, footwear, or consumer goods.
Proven track record of managing multi-channel assortments and driving profitable growth.
Strong analytical and strategic thinking skills with an ability to translate data into actionable plans.
Demonstrated ability to lead seasonal go-to-market processes from concept to delivery.
Strong understanding of consumer insights, marketplace trends, and retail dynamics.
#LI-HS1
#Onsite
This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf. If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter.At Columbia Sportswear Company, we’re proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available.If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to [email protected] with the Subject: Applicant Assistance Requested.Average salary estimate
If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.
LATICRETE is seeking a Sr. Product Manager in Bethany, CT to lead product development, go-to-market execution and portfolio growth for its construction materials lines.
Lead North America product and program workstreams for Shell Recharge, owning EV charging product roadmaps, local implementations, and operations tooling to deliver a reliable, premium charging network.
Lead and grow Realtor.com’s Rentals business as the Head of Rentals, owning strategy, P&L, partnerships, and cross-functional execution from the Austin headquarters.
Lead the Partner App product to enable system integrators and ecosystem partners to build, deploy, and manage AI agents across enterprise customers.
Lead cross-disciplinary efforts to build and operationalize low-resource language LLMs and language-based AI products that prioritize linguistic inclusion and responsible AI at NVIDIA.
Anomali is hiring a Product Manager for Threat Intelligence to own product strategy and roadmap for intelligence ingestion, enrichment, and operationalization across our security operations platform.
Elemental LED is hiring a Product Development Coordinator to manage BOMs, specials and cross-functional product delivery activities from its Reno facility.
Lead the technical product direction for R&D commercialization platforms, managing Mercury (Tableau-based analytics), integrations, and Agile delivery to enable portfolio decision-making and executive reporting at Amgen.
Lead the development of a first-of-its-kind operating system for AI oversight as Product Manager for Supervise, driving observability, governance, and escalation features for enterprise agent fleets.
SageSure is hiring a Product & Coverage Manager to lead strategy, development, and performance optimization for its specialized P&C optional coverages, partnering closely with carriers, reinsurers, and cross-functional teams.
TWG Global is hiring an AI Product Manager to own the lifecycle, profitability, and cross-functional delivery of enterprise AI use cases across finance and other industries.
Lead Wonderschool's fintech and payments product efforts to grow payments volume, improve unit economics, and create financial tools providers prefer.
Lead product strategy and delivery for cloud-based federal health solutions, driving interoperable, secure health data exchange in partnership with government clients.
🔮
Hi, I'm Risa! Your AI Career Copilot
you, just ask me below!
