Head of Sales & Marketing

About Us

We’re a fast-growing residential cleaning company with a strong brand, loyal customers, and a steady flow of leads every week. But leads don’t mean much without predictable revenue growth… and that’s where you come in.

We’re looking for our first Head of Sales & Marketing who can build and own the entire growth function from the ground up. This is a high-impact, hands-on role for someone who thrives on creating systems, driving accountability, and turning a healthy lead flow into scalable, profitable revenue. You’ll design the playbook, lead the charge, and ensure marketing and sales work seamlessly together to fuel our next stage of growth.

What You’ll Do

You’ll be the architect and operator of our revenue engine — designing campaigns, refining sales processes, and ensuring every dollar we spend turns into long-term, loyal customers.

You Will…

• Build and lead the company’s first dedicated Sales & Marketing function.
• Run and optimize digital marketing campaigns (Google Ads, landing pages, keyword testing, tracking, reporting) with a focus on ROI.
• Develop and manage a full-funnel marketing strategy, including social media, SEO, referrals, partnerships, and local campaigns.
• Track every dollar spent and prove ROI through metrics like CPL, CPA, LTV, and conversion rates.
• Manage and coach sales staff to improve scripts, follow-up, and closing ratios.
• Own pipeline reporting in Pipedrive and ensure consistency across the sales process.
• Test, measure, and scale new acquisition channels while minimizing cost per acquisition.
• Build a lean, flexible system for contractors/agencies (design, content, video) while keeping accountability in-house.
• Act as the voice of revenue companywide, ensuring insights from marketing and sales inform leadership decisions.
• Hire, train, and manage a team of sales and marketing professionals as the department grows.

You’re a Great Fit If You…

• Live and breathe numbers — CPL, CPA, LTV, and conversion rates are your second language.
• Have 5+ years in marketing, sales, or growth roles with direct revenue accountability.
• Know Google Ads inside and out. You don’t just outsource, you optimize yourself.
• Have managed marketing budgets and can prove ROI.
• Are great at building and owning reporting dashboards.
• Thrive in a remote environment and are self-motivated, disciplined, and accountable, treating it with the same professionalism as an in-office role.
• Love the balance of strategy and execution: you can run the campaigns but also step back and see the big picture.
• Have experience building scalable revenue systems in recurring-revenue or service-based businesses.
• Are scrappy, resourceful, and energized by solving messy growth challenges.

You’re Not a Great Fit If You…

• Haven’t personally set up, run, and optimized Google Ads or Meta Ads campaigns.
• Rely on agencies or media buyers to handle execution instead of getting into the platforms yourself.
• Avoid the details of A/B testing ads, landing pages, or funnels and prefer to stay high-level.
• Expect to step into a fully built sales and marketing system rather than building and refining one as we scale.
• Struggle to connect campaign data to hard revenue outcomes like cost per acquisition or lifetime value.
• Avoid the details of ad platforms and only want to “set strategy.”

Bonus Points If You…

• Have experience in home services, trades, or other high-volume service businesses.
• Have managed both marketing and sales in the same role.
• Are fluent in tools like Pipedrive, Google Analytics (GA4), Tag Manager, Meta Ads and reporting dashboards.
• Know how to build referral programs and local partnerships that supplement digital ads.

Requirements

• 5+ years of experience in marketing, growth, or sales leadership roles with direct revenue accountability.
• At least 2 years managing a team or leading sales and marketing functions in a remote environment.
• Hands-on experience with Google Ads and digital campaign optimization.
• Proven track record managing ad spend, sales pipelines, conversion metrics, and reporting.
• Strong communication and conflict-resolution skills.
• Highly organized and detail-oriented, with strong follow-through.
• Authorized to work in the United States.
• Bachelor’s degree preferred but not required.

Additional Information

• This is a fully remote position, open to candidates residing in and eligible to work in the United States.
• Our offices operate 8AM–5PM Monday-Friday Pacific Standard Time; the selected candidate will be expected to be available during these hours, regardless of physical location.
• Occasional travel to corporate offices in Redmond, WA may be required.

Compensation & Benefits

• Base salary: $75-85K DOE (This is a salaried, non-represented (exempt) position).
• Performance bonus: Aggressive revenue-based upside, with potential to scale total comp up to $250K+
• PTO: 3 weeks per year, plus paid holidays.
• Health benefits: Health care coverage reimbursement - ICHRA (Individual Coverage HRA). Dental and Vision.
• 401k with 4% company match.