Graphic Designer (Meta / DTC Performance Creative) - 41089284459
Job Title: Graphic Designer (Performance-Driven Meta Creative)
Job Type: Full-time / Freelance / Remote
Work Hours: PST
Job Overview:
We’re helping a fast-growing DTC client in the wellness space hire a Graphic Designer fluent in performance-driven creative for Meta platforms. This role is for someone who understands how to stop the scroll, drive conversions, and strike the balance between brand storytelling and direct-response impact. If you thrive in fast-paced eCommerce environments and love designing high-performing visual content, this is for you.
Responsibilities:
- Design high-performing ad creatives for Meta platforms — including static ads, carousels, Reels overlays, UGC-style edits, and story assets
- Collaborate closely with media buyers and performance marketers to iterate and optimize based on ROAS and engagement data
- Maintain and elevate brand visual identity while adapting to evolving trends on Meta
- Concept and execute both brand-forward and conversion-focused visual assets
- Design additional marketing materials as needed (landing pages, email graphics, etc.)
- 2–5 years of experience in digital design, with a strong portfolio of Meta-specific ads
- Proven success designing performance creatives that drove revenue or KPIs on Facebook/Instagram
- Deep understanding of ad creative trends, hooks, and visual cues that work on Meta
- Proficiency in Adobe Creative Suite (especially Photoshop & Illustrator), Canva, and/or Figma
- Bonus: experience editing short-form video, Reels/TikToks, or UGC-style content
- Strong communication skills and ability to turn data into design decisions
Nice-to-have:
- Worked with DTC, e-commerce, or wellness/beauty brands
- Designed for split-test variations (headline/image changes, CTA tweaks)
- Partnered directly with growth marketers or creative strategists
- Created templates or modular design systems for faster asset production
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