Senior Manager, Keynote Content and Corporate Narrative

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

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About the Team

Employee & Executive Communications is a team of storytellers and strategic advisors to internal stakeholders who engage Workmates across the globe to drive business impact. We actively support executive communications that promote Workday’s exciting growth trajectory, and we're excited to be at the center of driving important change across the company: nurturing our values-driven culture, driving a growth mindset while elevating Workday’s reputation, and building Workday acumen and ambassadorship.

About the Role

Corporate Narrative Development:

• Work with the team to build the right strategy to effectively socialize the narrative throughout Workday. 

• Partner closely with executives and their teams across Workday to ensure their communications with various audiences align to the narrative. 

• Develop a strategic approach to storytelling, tailoring the narrative to different audiences, events, and platforms, as appropriate. 

• Collaborate with the team and senior leadership to continually refine the company’s narrative, ensuring it aligns with the organization’s values, brand, and goals. 

 

Keynote Content Creation:

• Develop the keynote content strategy for each event you support, with the objective that it aligns closely to our corporate narrative while being engaging and compelling for our target audience. 

• Work hands-on with subject-matter-experts and speakers to develop compelling content outlines and scripts, and provide presentation coaching to speakers as needed. 

• Partner with keynote production and creative teams to conceive experiential and fun elements of keynote programs and ensure flawless execution of the run-of-show. 

• Develop project timelines and manage cross-functional teams to deliver on time. Partner tightly with the other teams within Corporate Communications, Product Marketing and other parts of the organization to ensure tight alignment of messages and narratives.

About You

Basic Qualifications:

• 10+ years working in corporate communications, brand, and/or and marketing.

• 10+ years of experience in crafting impactful corporate narratives, creating keynote content, or similar roles within a corporate environment. 

• Proven success leading the end-to-end development of keynote strategy and creation, including scripting. (Design skills are not required. You’ll partner with designers to visualize your stories.) 

Other Qualifications:

• Exceptional written and verbal communication skills, with the ability to distill complex information into clear, compelling, and engaging content. 

• Strong strategic thinking and analytical skills, with the ability to translate business objectives into effective storytelling strategies. 

• Established track record collaborating and building relationships with senior leaders as a trusted advisor. Client service mindset and consultative approach are musts. 

• High degree of flexibility, with the ability to manage multiple priorities simultaneously. Project management experience is a plus. 

• Innovative mindset. Always looking for unique and memorable ways to bring a brand’s differentiation and messaging to life.

• Technology industry expertise, with specific knowledge and experience in the software market, is favorable but not required.

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below.  Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.

Primary Location: USA.CA.Pleasanton

 

Primary Location Base Pay Range: $136,000 USD - $204,000 USD

 

Additional US Location(s) Base Pay Range: $115,500 USD - $204,000 USD

Our Approach to Flexible Work
 

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!