Principal, Ecosystem Strategy & Innovation Marketing

Your work days are brighter here.

We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.

About the Team

As the Principal, Ecosystem, you will play a pivotal role in accelerating the success of Workday’s partner ecosystem and expanding Workday’s influence within global system integrators (GSIs).
This role has two primary pillars:
Innovation Partner Marketing
You will support our ecosystem of “Innovation Partners” — ISVs that build, extend, and sell software on the Workday platform. You’ll develop and lead co-marketing strategies that drive awareness, demand, and adoption of partner-built solutions, ultimately contributing to Workday’s revenue-share goals.
GSI Awareness & Preference Building
You will design and execute marketing programs that increase awareness and preference for Workday inside major GSIs — specifically targeting employees outside the Workday practice.
Your goal: influence these consultants, solution architects, and account teams to consider, recommend, and advocate for Workday with their clients.
This includes ABM-style tactics, internal enablement campaigns, targeted engagement motions, and collaborative programs with GSI partner teams.
This is a high-impact, highly collaborative role requiring strategic leadership, creative problem-solving, and the ability to operate confidently in a complex, global ecosystem.

About the Role

Innovation Partner Marketing

• Develop and execute co-marketing strategies that drive awareness, pipeline, and adoption of Innovation Partner solutions.

• Build and manage partner marketing plans, launch programs, value propositions, messaging frameworks, and field/partner enablement assets.

• Collaborate closely with Partner Management, Product/Industry Marketing, Corporate Marketing, and Regional Partner Marketing teams to integrate innovation partners into core campaigns and content.

• Track, measure, and report on partner pipeline contribution, demand-gen performance, campaign outcomes, and ecosystem influence.
   

GSI Internal Awareness & Influence Programs

• Design and execute multi-touch ABM campaigns targeted at GSI employees outside dedicated Workday practices (enterprise architects, advisory teams, account executives, industry teams, etc.)

• Develop messaging, enablement materials, and influence strategies that increase recommendation and pull-through for Workday in GSI-led opportunities

• Create scalable partner-internal marketing motions such as newsletters, learning pathways, awareness campaigns, internal roadshows, solution spotlights, and thought-leadership activations

• Work closely with GSI Partner Leads to identify internal audience segments, priority regions, and moments where marketing can increase exposure to Workday

• Track influence and engagement, capturing trends in internal advocacy, recommendation behavior, and pipeline impact.
   

Ecosystem & CoE Support

• Contribute to broader Ecosystem Center of Excellence initiatives, including partner communications, program evolution, and partner experience improvements

• Maintain strong cross-functional relationships with regional marketing, sales, and ecosystem teams in both the US and EMEA

About You

Basic Qualifications

• 10+ years of experience in B2B partner marketing, ABM Marketing, ecosystem marketing, or product marketing within SaaS or enterprise technology.

• Proven experience supporting platform ISVs or ISV co-marketing programs.

• Demonstrated success running ABM programs and targeted influence campaigns — especially those focused on internal audiences within large partners.

• Exceptional communicator who can simplify complexity, influence senior stakeholders, and present confidently.

• Thrives in a matrixed organization with multiple stakeholders, priorities, and evolving business needs.

• Strategic thinker who is also hands-on and execution-oriented.

• Able to think quickly on your feet, adapt in real time, and bring clarity to ambiguous situations.

Other Qualifications

• Warm communication style, approachable, and someone who brings a healthy sense of humor to your work.

• Strong organizational skills with the ability to manage multiple workstreams at once.​

• Experience working with both US and EMEA stakeholders is a strong plus.

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below.  Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.

Primary Location: USA.CA.Pleasanton

 

Primary Location Base Pay Range: $163,200 USD - $244,800 USD

 

Additional US Location(s) Base Pay Range: $140,600 USD - $244,800 USD

Our Approach to Flexible Work
 

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

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