HCP Marketing (US T1D), Sr. Manager

Job Description

General Summary:

The HCP Marketing, Sr. Manager participates in the day-to-day execution of the marketing strategy by developing marketing tactics that achieve our business objectives ensuring they are delivered to customers effectively. The Sr. Manager will execute HCP activities through peer-to-peer and non-personal promotion (NPP) channels, driving awareness and education of our approved therapies. 

Key Duties and Responsibilities:

• Develops/updates existing HCP marketing materials that are aligned with marketing strategy and business objectives.
• Lead branded peer-to-peer activities including speaker programs (content creation, bureau set up, etc.) and advisory boards.
• Support other critical HCP marketing initiatives and tactical execution (e.g. media planning NPP pull-through).
• Analyzes multi-channel usage metrics for performance reporting and assessing needs for future updates.
• Manages ad agencies to develop tactics in support of annual brand planning.
• Cultivates strong partnerships with cross-functional teams and communications review committees to support business goals.

Knowledge and Skills:

• Ability to understand key elements of brand strategy and incumbent's role in executing that strategy within target market.
• Experience with NPP, multi-channel branded and unbranded campaigns that drive HCP awareness and engagement.
• Ability to understand market insights and implications, and translate to innovative tactics and solutions for customers.
• Proficient in MS Office applications, including PowerPoint, Excel and Word
• Exhibits ownership and broad accountability for assigned projects and internal assignments; understands when it is appropriate to flag issues to management.
• Experience in DTC pharmaceutical marketing or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)

Education and Experience:

• Bachelor's degree in marketing, business, scientific area, or related field
• Typically requires 6 years of experience or the equivalent combination of education and experience

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Pay Range:

Disclosure Statement:

Flex Designation:

Flex Eligibility Status:

In this Hybrid-Eligible role, you can choose to be designated as: 
1.    Hybrid: work remotely up to two days per week; or select
2.    On-Site: work five days per week on-site with ad hoc flexibility.

Note: The Flex status for this position is subject to Vertex’s Policy on Flex @ Vertex Program and may be changed at any time. 
 

Company Information

Vertex is a global biotechnology company that invests in scientific innovation.

Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com