Email & Content Marketing Manager

Job Summary:

Please note you "MUST" live in one of the following states to be considered: AZ, CO, FL, GA, IL, IN, KS, KY, MA, MD, MI, MO, NC, OH, OK, PA, TN, UT, VA, WI 

The Email & Content Marketing Manager is responsible for execution and optimization of the email marketing program and content marketing program. We are seeking a motivated individual who can simultaneously manage, optimize, and strategize to grow email and content programs. This role would oversee and grow email and content from conceptualization of new campaigns to developing the content to reporting campaign success and recommendations on next steps. This individual has a positive attitude and self-starter who is comfortable working without clearly defined campaign strategy. Success in this role is measured by increased inbound leads, opportunities opened originating from these leads, and ability to accelerate the content development cycle. We see this as a pivotal, high-growth role and are looking for an experienced candidate who can truly make a difference.

• Email program management including list management, drip sequence, customer communications, and email technical implementation.
• Content program management including content conceptualization, content development including writing propose content, and content distribution.
• Create and publish social content for internal communications.
• Maintain Verisys blog in collaboration with external agency.
• Create marketing materials including blogs, eBooks + white papers, social content, and more.
• Create marketing imagery to be used for email, LinkedIn, blogs, and other places.
• Collaborate with the internal sales team for though leadership, webinar, and trade show events.

• 2-5 year’s experience in marketing, communications, or relevant channels
• 1-2 year’s experience with Hubspot or similar communications platform
• 1-2 years’ experience with Canva or similar design development platform
• +6 months experience utilizing AI’s for marketing operations
• Office/Google suite proficient including Excel and Power Point
• Experience with Photoshop and Adobe suite
• Experience with copy writing and communications optimization
• Experience building and optimizing marketing acquisition campaigns
• Experience with audience segmentation and development

• Self-motivated
• Curious
• Results oriented
• Collaborative

Company Overview: 

Verisys transforms provider data, workforce data, and relationship management. More than 400 healthcare, life science, and background screening organizations depend on us to credential providers, improve data quality, publish compliant provider directories, and conduct employment verifications. Our comprehensive solutions deliver accurate and secure information. As a result, we’re the largest outsourced credentials verification organization in the United States. Since we’ve partnered with the most complex institutions in healthcare for decades, we can help organizations of any size discover their true potential. At Verisys, you can have a rewarding career on every level. In addition to challenging and meaningful work, you will have the chance to give back to your community, make a positive impact on the environment, participate in a range of diversity and inclusion initiatives, and find the support, coaching, and training it takes to advance your career. Our commitment to individual choice lets you customize aspects of your career path, your educational opportunities, and your benefits. And our culture of innovation means your ideas on how to improve our business and our clients will be heard. Verisys is an Equal Opportunity Employer. We encourage all qualified person of every heritage, nation, gender, veteran, or disability status, age, religion, or other protected status to apply.