Demand Generation Manager

Hiring Location: 

• US: CA, CO, GA, FL, ID, MD, MA, MN, NC, NV, OR, SC, TN, TX, VA, WA (California, Colorado, Georgia, Florida, Idaho, Maryland, Massachusetts, North Carolina, Nevada, Oregon, South Carolina, Tennessee, Texas, Virginia, Washington)
• Canada Provinces: British Columbia, Ontario, Alberta only

About Velora:

We’re excited to share that Aplos, Raisely, and Keela have come together to form one unified company, Velora, with a shared mission: to help nonprofit organizations thrive. While we continue to offer the products you know and love, we now operate as one team, dedicated to making nonprofit work easier, more impactful, and more sustainable.

Together, our combined expertise spans fundraising, donor management, financial tracking, and communications—offering a powerful suite of tools designed to reduce complexity so nonprofits can focus on what matters most: making a difference.

We’re one company with 3 products all servicing customers in the impact space. Working at Velora means that you have the opportunity to build one or across all our products.

We have a combination of merged teams and also teams dedicated to one specific product and you can find details about the work through our job descriptions under the “about the role” section.

About the role:

The Demand Generation Manager plays a key role in driving growth for both Keela and Raisely. Reporting to the Director of Marketing, this pivotal role will lead the planning, execution, and optimization of integrated demand generation campaigns and programs that generate qualified pipeline and accelerate revenue. This role is especially focused on developing and scaling paid media and paid social strategies; leveraging creative storytelling, audience targeting, and performance data to maximize reach and impact across digital channels.

Campaign Strategy, Development & Execution

• Strategize, develop, and execute end-to-end integrated demand generation campaigns across paid media and paid social channels (Meta, LinkedIn, Reddit) and review platforms (Capterra, Software Advice) to reach nonprofit marketing and fundraising audiences.
• Lead both always-on and targeted campaigns including but not limited to those based on geolocation, sub-verticals, and competitive positioning, driving awareness, generating qualified leads, and accelerating pipeline growth.
• Collaborate closely with Sales to develop and execute targeted, sales-assisted campaigns, ensuring alignment on outreach, follow-up, and lead handoff strategies.
• Experiment with emerging trends and innovative ideas in campaign formats, creative approaches, and audience engagement to continuously challenge the status quo and improve performance.
• Partner with Marketing Operations to track impact, measure effectiveness, and optimize campaigns based on performance data and conversion metrics.

Paid Media & Channel Management

• Create, launch, and manage paid media campaigns across Meta, LinkedIn, Reddit, and review platforms (Capterra, SoftwareAdvice), including ad creation, audience targeting, budget management, and performance monitoring.
• Optimize campaigns through data-driven testing leveraging A/B experiments, creative testing, and conversion rate optimization to maximize ROI.
• Identify new channel opportunities, partnerships, and sponsorships that expand reach and collaborate with Brand Marketing to support distribution for brand-led campaigns.
• Manage paid media budgets strategically, ensuring optimal spend allocation and efficiency across all paid channels.
• Partner with the external paid search agency to provide creative assets, review performance insights, and share recommendations for growth and cross-channel alignment.
• Track and report campaign performance regularly to identify trends, highlight learnings, and inform ongoing optimization.

Required Skills & Experience:

• Demand Generation Expertise: 5-7 years of experience in B2B demand generation, growth marketing, or performance marketing, preferably within SaaS or technology companies.
• Paid Media Management: Proven track record managing paid media and paid social campaigns.
• Integrated Campaign Development: Experience developing integrated, multi-channel campaigns that generate qualified pipeline and drive measurable revenue growth.
• Creative Problem-Solver: Demonstrated success testing new formats, channels, and approaches to stand out in a competitive market.
• Project Management: Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously
• Data-Driven Approach: Experience using analytics tools to measure content distribution success and inform strategy.
• Strong Collaboration: Demonstrated success collaborating with Sales and cross-functional teams (Product Marketing, Brand, Design, Marketing Ops) to align campaigns with go-to-market priorities.

Preferred Attributes:

• Experience the nonprofit/social impact sector or familiarity with marketing to fundraising or donor-focused audiences.
• Familiarity with CRM, marketing automation and data platforms (Salesforce, HubSpot, Clay).
• Experienced in partnering with external agencies and vendors.

Why work with us?

If you need more convincing, here’s the rest of it:

• 💵 Salary – US: $110,000 - $125,000 USD, CAN: $103,500 - $125,000 CAD + Your base salary compensation will be determined based on factors such as skills, education, experience, and geographic location.
• 🏝️ Paid Time Off
• Canada: Everyone gets 4 weeks paid leave plus 11 days of public holidays, as well as an ‘end of year shutdown’ which is an extra 2 week company holiday. Plus, you are entitled to generous paid sick leave.
• US: US employees are eligible for open or paid discretionary time off (take time when you need it), plus 11 days of public holidays, as well as an ‘end of year shutdown’ which is an extra 2 week company holiday. Plus, you are entitled to generous paid sick leave.
• 🌴 Work remotely – We’re a remote-first company - live and work wherever you’re happiest.
• 🤷 Training – We’ll support you when you want to learn new skills or pay for conference or course tickets.
• ❤️ Health Coverage & Retirement
• Canada & US: We offer robust medical, dental, vision, disability and life insurance coverages and have a 4% match on Retirement.

If you have any questions or require accommodations in the interview process, please reach out to [email protected].

Velora’s Commitment to Equal-Employment, Diversity, Inclusion, and Equity:

We know with diversity comes strength. Aplos, Raisely and Keela provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.