Product Manager - Reference Lab

Market Analysis and Research 

• Conduct in-depth market research and analysis to identify market trends, customer needs, competitor activities, and potential opportunities for growth. Utilize this data to inform and refine marketing strategies. 

• Engage with practicing veterinarians and corporate veterinary groups to understand their needs and tailor marketing strategies accordingly. 

Strategic Marketing Development 

• Develop strategies to effectively compete against major industry players, identifying unique selling points and value propositions. 

• Develop and implement comprehensive marketing strategies for reference laboratory tests, focusing on market growth and penetration. 

Marketing Plan Creation and Execution:  

• Develop and oversee the execution of comprehensive marketing plans for reference laboratory tests and services  

• This involves setting clear objectives, defining target audiences, determining marketing channels and tactics, allocating budgets, and measuring the effectiveness of these plans in achieving business goals. 

• Establish and monitor key performance metrics to evaluate the effectiveness of marketing strategies and initiatives. 

Cross Functional Collaboration and Stakeholder Communications 

• Work closely with Capital Equipment and Products, Preventive Care Research and Development, Sales/Sales Enablement, Marketing/marcomm, National Accounts and Senior leadership audiences to ensure alignment of marketing strategies with product development and sales goals. 

• Maintain effective communication with internal and external stakeholders, including presentations to executive teams and participation in industry events. 

Budget Management 

• Manage the marketing budget, ensuring resources are effectively allocated to achieve program goals and deliver a strong return on investment.  

Technical Skills and Experience 

• Strategic Thinking and Marketing Expertise: Proven ability to develop and implement effective marketing strategies that align with business strategy. 

• Analytical Skills: Strong analytical and problem-solving skills, with the ability to use data-driven insights for decision making. 

• Adaptability: Flexibility to adapt to evolving market trends and business needs. 

• Technical Proficiency: Familiarity with modern marketing tools and CRM systems, with a keen interest in AI and technological advancements in veterinary diagnostics. 

• Communication Skills: Excellent verbal and written communication skills, with proficiency in presenting complex concepts to diverse audiences. 

• Data Analysis and Metrics: Competency in using data analytics to inform marketing decisions and measure the effectiveness of marketing campaigns. 

• Budget Management: Experience in managing marketing budgets, allocating resources efficiently, and demonstrating a strong return on investment. 

• Digital Platform Marketing: Skills in promoting digital tools and platforms, ideally with experience in health or veterinary tech. 

• Project Management: Strong project management skills, with a track record of successfully leading and completing marketing projects. 

Industry Specific Knowledge 

• Veterinary Diagnostics Knowledge: Understanding of the veterinary diagnostics market, including trends, challenges, and opportunities. 

• Customer-Centric Mindset: A deep understanding of customer needs and behaviors, particularly in the context of veterinary practices. 

• Sales Collaboration: Experience working closely with sales teams, understanding the dynamics of sales and marketing collaboration in a healthcare-related field. 

Travel 

Will there be travel in this position? Yes  
Percent of time: 33% 

The Target Pay Range for this position is $97,000 - $125,000 annually. At Antech, pay decisions are determined using factors such as relevant job-related skills, experience, education, training and budget. This role is eligible for an annual bonus as well.