Marketing Analyst
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.
Job Description
U.S. Bank is seeking a B2B Marketing Analyst to join our Wealth, Corporate & Institutional Banking (WCIB) Marketing team. This role is ideal for early-career professionals eager to grow in a collaborative, data-driven environment. As a Marketing Analyst, you’ll support strategic decision-making by analyzing business data to uncover trends and generate insights. Your work will play a key role in shaping client and prospect engagement strategies through a data-informed lens.
Key responsibilities:
- Use data to support decisions and recommend enhancements to initiative strategy based on insights.
- Support the preparation and presentation of data findings and recommendations to stakeholders to inform strategy and improve outcomes.
- Help set up and manage Salesforce campaigns to support Account Based Marketing (ABM) initiatives and events.
- Configure systems to track KPIs while supporting data integration across CRM, marketing automation, and event platforms.
- Work with partner teams to evaluate the business impact of ABM campaigns using data from CRM, marketing automation, and other technology platforms.
- Contribute to the upkeep of people, technology, and processes that support measurement—enabling accurate and consistent tracking of marketing results.
- Collaborate with team members to identify and help resolve data gaps or inconsistencies.
- Apply best practices in campaign governance, data hygiene, and audience segmentation.
- Assist with maintaining target account lists across marketing and sales platforms and support audience segmentation and list preparation for campaign execution.
- Leverage tools like Excel, Salesforce, and SQL to analyze data and deliver actionable insights.
Basic Qualifications
- Bachelor's degree, or equivalent work experience
- Four to six years of experience in marketing industry
Preferred Skills/Experience
- Ability to lead projects and provide marketing that is data-driven, customer-centric, and relevant
- Strong organizational, interpersonal and team building skills
- Interest in B2B marketing, data analysis, and marketing technology
- Comfortable working with Excel and running queries in SQL, with a willingness to learn and adapt to new tools and technologies
- Familiarity with data visualization tools (e.g., Tableau, Power BI), CRM and marketing automation platforms is a plus. Strong attention to detail and organizational skills are essential
- Eagerness to learn and collaborate with cross-functional teams
Location Expectations
The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.
If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.
Benefits:
Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.
E-Verify
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $81,515.00 - $95,900.00U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.
Posting may be closed earlier due to high volume of applicants.
Average salary estimate
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U.S. Bancorp, with approximately 70,000 employees and $601 billion in assets as of September 30, 2022, is the parent company of U.S. Bank National Association. The Minneapolis-based company serves millions of customers locally, nationally and glob...
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