TikTok Shop - Partner Development & Operations Manager
**Responsibilities**
The Team
We are the TikTok Shop Mass Acquisition and Incubation team in the US, dedicated to empowering brands and sellers worldwide to unlock the explosive growth potential of TT E-commerce in US. Join us in redefining how brands connect, sell, and thrive in the era of short-form video commerce.
The Role
Lead US merchant recruitment with a partner-first approach. Leverage existing networks to identify high-value brands, craft tailored growth strategies, and drive scalable onboarding. You'll bridge brand ambitions with TikTok Shop's ecosystem, ensuring long-term partnership success.
Responsibilities
\- Strategic Sourcing: Target premium US brands (DTC, niche, enterprise) in priority categories (fashion, beauty, electronics) via cold outreach, industry events, and partner referrals.
\- Value Creation: Design personalized pitches highlighting TikTok Shop's algorithmic reach, live streaming tools, and engagement features—aligning with merchant growth goals.
\- Partner-Driven Onboarding: Nurture C-suite/VP-level relationships, leveraging existing partner resources to accelerate acquisition. Collaborate with ops/marketing for seamless setup (content workshops, campaign planning).
\- Data-Driven Execution: Track metrics (conversion rates, pipeline velocity) and refine strategies using market insights. Ensure compliance with TikTok policies and optimize workflows for scale.
\- Network Expansion: Grow our US partner ecosystem by identifying strategic alliances (agencies, industry associations) to amplify reach.
• *Qualifications**
Minimum Qualifications
\- 3+ years in partner/merchant acquisition within e-commerce, with a proven track record of hitting targets in cross-border/US markets.
\- Existing network of US DTC brand contacts, agencies, or industry partners—ready to activate for recruitment.
\- Deep understanding of US e-commerce (Amazon, Shopify) and social commerce (TikTok Shop, Instagram Shopping) dynamics.
\- Expertise in crafting executive-level pitches, negotiating partnerships, and solving merchant pain points.
\- Analytical mindset: use CRM/data tools to drive strategy.
Preferred Qualifications
\- Direct experience with TikTok Shop, social commerce platforms, or managing partner ecosystems.
\- History of building scalable acquisition pipelines via strategic partnerships.
\- Passion for TikTok trends—bonus if you're a platform power user!
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