Social Media & Marketing Manager - Virtual

Are you. . .
Interested in all things social media?

Do you love coming up with catchy posts and other forms of communication, and have a knack for creating compelling visuals that stop people in their tracks? Do you love dissecting numbers that show the impact of your work?

Wanting to join a company that is making a difference in the world?

Looking for a job that offers ultimate flexibility (100% remote) while still actually challenging you?

If so, we want to hear from you!

At The Scholarship System, we’re driven by our mission and core values of helping families pay for college without student debt (yep - you read that right. We help students get scholarships! And yes - it is possible.) In fact, our families have secured over $16 million in scholarships so far!

Workplace ideals like work/family life balance and gaining new skills and knowledge are a part of who we are. When you join The Scholarship System team you truly become a partner in our shared success.

This Role’s Purpose:
The purpose of this role is to own and grow The Scholarship System’s social media presence, increasing reach, engagement, and conversions through strategic content and community management.

You’ll create and manage digital content across multiple platforms (Facebook, Instagram, TikTok, YouTube, Pinterest), analyze performance, and continuously improve based on data. You’ll also collaborate with our team during launches, driving excitement and engagement around our mission to help families graduate debt-free.

We’re looking for someone who takes full ownership of results — someone who doesn’t just “manage posts,” but proactively seeks out opportunities to expand our impact, test new ideas, and keep our content relevant and fresh.

The number one goal of this position is to turn our customers’ and potential customers’ biggest challenges and obstacles into content that will lead them to engage with our company and experience massive success. We need YOU to help spread the word of all the amazing resources we're creating for families!

Tasks Include:

• Create a comprehensive social media strategy to increase visibility, membership, and traffic across our brand
• Driving leads to our free webinar to increase sales
• Experiment with new and alternative ways to leverage social media activities
• Monitor trends in social media and appropriately apply that knowledge
• Copywriting and visual creation for social posts, stories and reels
• Measure the impact of social media on the overall marketing efforts
• Tiktok + Instagram + Facebook strategy development and implementation
• Support audience during live launches & promotions, primarily on social media outlets
• Replying back to send appropriate links and answer questions on social posts and inboxes
• Occasionally taking knowledge with social copy and creatives and writing email copy when it makes sense
• Managing all social media aspects for live launches (2-3x/year) including posts in launch groups, social media, Manychat, broadcast channel, etc.
• Setting up Manychat automations (i.e. comment X and we'll send you the link)
• Documenting processes in Asana and creating SOPs for easy implementation
• Potential future project: Using social media to launch new podcast and gain listenership

Success in this role looks like:

• Increased reach and engagement on social media by 20%+ within 6 months
• Consistent, high-quality posting across all major platforms (ideally daily)
• Strong community interaction (comments, DMs, Manychat engagement) increased by 10% within 6 months
• Clear weekly reporting on performance and insights
• On-time, creative execution during launches to increase leads and conversions (KPIs set in the new year)

You’ll love this role if you value:

• Doing purposeful work that impacts real families
• A remote culture built on trust, communication, and respect
• Flexibility — we care more about results than rigid hours
• A small, collaborative team where your ideas are heard
  

Application Instructions
Deadline: If you’d like to be considered for this role, please respond by Tuesday, November 11th, with the following details (those who do not include everything nor fill out the application questions will not be considered):

Step #1: Take your assessment here:
https://www.16personalities.com/free-personality-test

Step #2: Respond to this post with (there will be a place to upload results on application form)
- Your 16personalities Results from step #1. Can also include DISC, Enneagram, or any other results you have.
- Your Resume
- 2-3 sentences on why we should hire you for the Social Media & Marketing Manager role
- A social media channel you engage in regularly and a short explanation as to why you enjoy the group/channel/profile

Please include:

- your desired hourly rate,

- how many hours per week you can commit,

- hours of the day you think you would most often work and

- whether or not you’ve worked remotely before.

We typically land around $20-30 per hour with monetary bonuses throughout the year.

Qualified candidates will have:

• At least 25-30 hours of availability per week
• An interest in going deep on one brand - understanding its audience, message, voice inside and out - rather than juggling multiple clients (open to discussing this for those who may have 1 or 2 clients but we are not looking to be part of an agency client relationship)
• Passion for social media strategies and staying ahead of the curve, always bringing new ideas to the table
• Strong data and analytic skills to guide decisions
• Exceptional customer service skills
• Excellent multi-tasking, organizational, and administrative skills
• Enjoys optimizing, improving, and fulfilling repeatable systems and processes
• Picks up technology quickly and easily
• Outstanding verbal/written communication skills
• Strong knowledge of English writing/grammar - must be fluent
• Exceptional personal character, including a strong work ethic, positive attitude, and willingness to assist others at all times
• This is a very hands-on position with the opportunity to truly impact the business, therefore, will be treated as a such and held to those standards
• Expertise in multiple social media platforms (Facebook, Pinterest, TikTok, Instagram, Youtube) - the more, the better, though not all are expected.
• Reliable internet connection is a MUST.
• Bonus: Experience with the college process in the United States of America, especially scholarships and financial aid.
• This position may be structured as either a 1099 contractor or W-2 employee arrangement, depending on the candidate’s location, experience level, and desired working relationship.

Tools you’ll use:

• Asana (task management, workflows, and SOPs)
• Metricool (analytics and scheduling)
• Manychat (automation setup and engagement)
• Canva (design)
• WordPress (occasionally but still relevant)
• ActiveCampaign (basic email copy, tagging, and tracking)
• Google Drive and Sheets for collaboration

Skills and Abilities

You are a strong fit for this position if the statements below are true for you:

• You have a strong understanding of the importance of high-quality content in the digital marketing stratosphere and intimate knowledge of all the steps involved in the creation process
• You enjoy creating content that will help us attract and expand our audience online while increasing our impact and revenue
• You are in love with all things social media, always jumping on the latest trends.
• You fully embrace technology and dive into any opportunity to learn new systems and ways of doing things.
• You delight in the details and you don’t let little things slip through the cracks.
• You would never utter the words “That’s not my job” – instead you always jump in to help
• You love any and all opportunities to over-deliver on your commitments.
• Your past employers would call you a natural go-getter. If you can do better work, you will always rise to the challenge.
• You are inherently compassionate and believe that most people are doing the very best they can.
• You enjoy writing, proofreading or anything communication-related
• You enjoy creating pretty things.

Great Reasons to join The Scholarship System include:

• Amazing team - be welcomed to a small group who truly cares about each other & has fun even though we're remote!
• Work from home – this is a fully remote position
• Flexible work hours - while you must work each day, we do not require you to work specific hours/time frames. Need to pick up the kids? Groceries? Spa afternoon? No worries. You can choose your hours - we just need the work done.
• Opportunities for growing your personal skills, knowledge and competencies
• A culture that emphasizes respect for every individual
• Company commitment to work/family life balance
• Knowing every day you are helping families work towards a debt-free education
• Company Year-end bonuses
• Company quarterly bonuses and other little gifts and surprises
• If you have teens or college-aged students, access to our materials and trainings to pursue a debt-free degree
• Interested in a course or training program? If it will benefit you in your role, we are open to paying for it!