Senior Industry Marketing Manager - job 1 of 3

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

 This role can be based in  New York City.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. 

We are seeking a strategic, creative, and digitally savvy Senior Industry Marketing Manager to lead our marketing strategy across various customer segments, including Small and Medium Businesses (SMBs) and large Enterprises.

This is a high-impact role that will shape how we connect with marketers by delivering programs and narratives that are insightful, actionable, and aligned to our AI-driven product roadmap. You’ll play a critical role in defining how we show up to customers—whether through digital campaigns, research, thought leadership, or sales enablement—and ensure our storytelling resonates at every stage of the customer journey.

You will collaborate with global teams to develop and execute integrated marketing programs that inspire confidence in our platform and support the growth of businesses of all sizes. This is an opportunity to redefine what great industry marketing looks like in today’s fast-moving, AI-enabled B2B landscape.

Responsibility: 

• Drive Strategic Industry Marketing Programs:
  Build and execute vertical or audience-specific marketing strategies that deliver measurable business outcomes across SMB, mid-market, and enterprise segments.

• Lead with Insight & Storytelling:
  Analyze trends, data, and market research to develop compelling, insight-led narratives that establish LinkedIn as a thought leader and strategic partner for B2B marketers.

• Activate Multi-Channel Go-To-Market Campaigns:
  Create and execute full-funnel GTM programs using digital, paid media, content, webinars, events, social, and more. Bring stories to life in creative, scalable, and data-driven ways.

• Drive Global Market Relevance:
  Partner with international teams to localize and scale go-to-market initiatives, ensuring content, event, and campaigns reflect regional insights and customer needs.

• Partner Across the Business:
  Collaborate with Sales, Product Marketing, Content, Insights, and Integrated Marketing to build high-impact campaigns and ensure alignment across global and regional priorities.

• Champion Digital and AI Tools:
  Leverage AI-powered tools and technologies to accelerate campaign development, personalize content, and improve performance tracking and optimization.
   

• Enable Sales & Drive Adoption:
  Create and deliver sales enablement resources—including decks, one-pagers, case studies, and training—that empower our GTM teams to engage customers with confidence and clarity.

• Measure and Optimize:
  Track performance across initiatives and continuously refine programs based on insights, customer feedback, and business goals.

Basic Qualifications:

• 8+ years of experience in marketing, including digital marketing and integrated campaign development  

• 4+ years experience in B2B Marketing 

Preferred Qualifications:

• Experience marketing to a broad range of business sizes, from SMB to Enterprise.
  Strong understanding of digital marketing channels and tools—including paid media, webinars, email marketing, and social.
• Proven ability to craft compelling stories and customer-facing narratives that connect emotionally and drive business action.
  Familiarity with AI-powered marketing tools (e.g., content generation, campaign optimization, insights tools).
• Experience developing integrated campaigns in partnership with sales and cross-functional marketing teams.
• Experience using Salesforce (SFDC) or other CRM systems to measure marketing effectiveness, campaign attribution, or pipeline influence.
  Excellent communication and stakeholder management skills within a matrixed organization.
• Ability to thrive in a fast-paced, evolving environment and manage multiple projects simultaneously.
  Commitment to diversity, inclusion, belonging, and LinkedIn’s values-led culture.

Skills:

• Strategic Thinking & Execution
• Digital Marketing & Campaign Management
• Content & Storytelling
• AI-Driven Marketing Tools
• Sales Enablement
• Customer-Centric Mindset

LinkedIn is committed to fair and equitable compensation practices.   

The pay range for this role is $125,000- $195,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.   

 The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits. 

Equal Opportunity Statement 

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at [email protected] and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

San Francisco Fair Chance Ordinance ​

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement ​

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates ​

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.