Salary Range: $120,000–$160,000/year (Range shown is for U.S.-based employees. Compensation outside the U.S. is adjusted fairly based on your country’s cost of living. You can explore how we calculate this here: https://www.firecrawl.dev/careers/compensation.)
Equity Range: Up to 0.15%
Location: San Francisco, CA (Hybrid) OR Remote
Job Type: Full-Time (SF) OR Contract (Remote)
Experience: 3+ years
Visa: US Citizenship/Visa required for SF; N/A for Remote
Firecrawl is the easiest way to extract data from the web. Developers use us to reliably convert URLs into LLM-ready markdown or structured data with a single API call. In just a year, we’ve hit millions in ARR and 50k+ GitHub stars by building the fastest way for developers to get LLM-ready data.
Previously, we built Mendable, one of the first commercially available “chat with your data” applications. We sold to companies like MongoDB, Coinbase, Snapchat, and more. To do this, we spent a surprising amount of time building reliable infrastructure for getting clean data from the web. When we started to see our founding friends rebuilding the same thing, we thought we might be on to something.
Ownership – Build and run a scalable marketing operations system.
Real impact – Own the execution of all marketing resources.
High velocity – Rapid iteration and deployment of your work
Small team, big ambition – Collaborate closely with founders, influencing key decisions and future directions
In just a year, we've hit millions in ARR and 50k+ GitHub stars by building the fastest way for developers to get LLM-ready data. We're a small, fast-moving team building essential tools for the AI era. We value autonomy, clarity, and shipping fast.
We are looking for a Head of Marketing to design, build, and run a scalable marketing operations system. This role will enable you to own execution, project management, and the management of all marketing resources (in-house and freelance) to meet aggressive content velocity and growth targets.
System Design & Implementation: Build and manage our marketing tech stack and workflows (e.g., in Asana, Notion). Create the brief templates, content calendars, and processes for all marketing channels.
Execution & Project Management: Own the marketing calendar. Drive all projects from briefing to completion, ensuring deadlines and quality standards are met for SEO, social media, video, and partnerships.
Team & Resource Management: Hire, onboard, and directly manage freelancers, agencies, and future in-house hires (starting with a SEO Manager).
Cross-Functional Project Management: Serve as the project manager for marketing-related engineering tasks, coordinating with our technical team to produce case studies and examples.
Performance Measurement & Reporting: Create and maintain a dashboard to track key operational metrics (e.g., content velocity, time-to-publish) and channel performance.
3-5+ years in a marketing operations or growth marketing role.
Required: Experience at an early-stage (Seed-Series B) B2B SaaS or developer-focused company.
Demonstrated experience building marketing systems, processes, and workflows from scratch.
Proven experience hiring and managing freelancers, agencies, and/or direct reports to a high standard of quality.
High-agency and process-oriented mindset; you are a proactive problem-solver who defaults to building a system as the solution.
Excellent written communication and organizational skills suited for a remote-first environment.
Experience marketing to developers.
Direct experience scaling an SEO/content program.
Familiarity with the AI/LLM ecosystem.
High Leverage — Touch every part of our go-to-market motion
Autonomy — Own your projects end-to-end with minimal oversight
Remote-First Culture — Work from anywhere in U.S. time zones
Growth Opportunity — Your role evolves as we scale—specialize or stay broad
Creative Freedom — If you think it'll work, we'll let you try it
Salary that makes sense — $120,000-160,000/year (U.S.-based), based on impact, not tenure
Own a piece — Up to 0.15% equity in what you're helping build
Unlimited PTO — Minimum 3 weeks off encouraged; take the time you need to recharge
Parental leave — 12 weeks fully paid, for moms and dads
Wellness stipend — $100/month for the gym, therapy, massages, or whatever keeps you human
Learning & Development - Expense up to $150/year toward anything that helps you grow professionally
Team offsites — A change of scenery, minus the trust falls
Sabbatical — 3 paid months off after 4 years, do something fun and new
Full coverage, no red tape — Medical, dental, and vision (100% for employees, 50% for spouse/kids) — no weird loopholes, just care that works
Life & Disability insurance — Employer-paid short-term disability, long-term disability, and life insurance — coverage for life's curveballs
Supplemental options — Optional accident, critical illness, hospital indemnity, and voluntary life insurance for extra peace of mind
Doctegrity telehealth — Talk to a doctor from your couch
401(k) plan — Retirement might be a ways off, but future-you will thank you
Pre-tax benefits — Access to FSAs and commuter benefits to help your wallet out a bit
Pet insurance — Because fur babies are family too
SF HQ perks — Snacks, drinks, team lunches, and the occasional burst of chaotic startup energy
Application Review – Send us your stuff, and a quick note on why you're excited
Intro Chat (~25 min) – Quick vibe check and alignment on the role
Deep Dive Chat (~30 min) – Walk us through your best marketing wins
Practical Challenge (~2–3 hrs) — Build something real (automation flow, campaign plan, or content system)
Paid Work Trial (1-2 weeks) – Jump into real projects with the team
Decision – We move fast
If you're a marketing generalist who can build systems, ship content, coordinate campaigns, and thrive in the beautiful chaos of a startup, let's talk. We need someone who sees ten things that need doing and just starts knocking them down.
👉 Apply now and let’s talk.
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