Sr. Marketing Campaign Manager - Paid Media

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

PRODUCT & PERFORMANCE MARKETING TEAM

We aspire to be Nielsen's essential growth driver globally, transforming how we connect with prospects and customers by expertly using data and technology to create value and foster engagement throughout the customer journey and beyond, ultimately generating new revenue and increasing customer lifetime value. 

The Paid Media Team sits within the Product & Performance Marketing group at Nielsen.  We leverage the power of paid media to achieve performance marketing goals and business outcomes.  We partner closely with Product and Commercial Marketing to develop media plans tailored to specific segments, regions and product business goals.

The Sr.Marketing Campaign Manager will partner closely with our Product, Creative and Measurement teams in order to plan, activate and optimize paid media campaigns across business units and channels.  They will also play a key role in partnering with our advertising agency - delivering media briefings, ensuring strategic recommendations aligned with business goals, flawless campaign activation, continuous optimization and campaign reporting.

 

RESPONSIBILITIES

• Digital Channels Expertise:  This role will require a vast knowledge of and experience with a variety of paid media channels, including, but not limited to video, display, paid search, paid social, programmatic and native advertising.

• Campaign Strategy: Support paid media campaign planning across all lines of business at Nielsen and Gracenote.

  • Partner with Senior Campaign Manager/Planner II to brief the media agency on a campaign by campaign basis, setting campaign objectives and expectations as well as aligning on delivery timelines

  • Assist in reviewing media recommendations from the agency, checking for strategic alignment, delivery against KPIs and historical performance benchmarks

  • Manage the creative specification collection process with the media agency and partner closely with the creative team to ensure timely delivery of assets for campaign launch

  • Manage the creative delivery process and campaign execution QA process with the paid media agency

  • Support the weekly review of campaign performance and optimization recommendations

• Billing Management: The person in this role will be responsible for managing their campaign budgets from end to end.

• Media Agency Management: Manage media agency relationship across assigned campaigns to ensure timely delivery of campaign deliverables

• Minimum of 3-5 years experience in Marketing, Advertising or related business function

• Bachelor’s Degree in Marketing, Communications or related field

• Strategic and technical knowledge of digital paid advertising channels including paid search, paid social, programmatic and direct media buying, video and native

• Fundamental understanding of traditional paid media advertising channels such as TV, radio, connected TV, streaming audio/video, radio, print and OOH

• Subject matter expertise in using paid advertising channels and tactics to achieve campaign performance objectives.

• Experience with a variety of leading media platforms

• A proactive, goal oriented team player able to work independently and collectively in a fast paced environment

• Strong relationship development skills capable of developing, maintaining and growing internal and external strategic relationships across partners and functions

• Data driven, analytical, with excellent attention to detail

• Strong project management and communication skills

• Energetic, passionate, with an appetite to grow
  
   

  DESIRED SKILLS

• Experience using Nielsen products preferred, but not required

• B2B marketing experience

• Agency experience is preferred

• Brand/client side experience or experience managing an agency

Enabling your best to power a better media future. Our comprehensive benefits package (including health & wellness plans, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, company provided car for those who qualify, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance.

A reasonable estimated salary range for a new employee has been provided. It would be adjusted based on each employee's geographic location. The position of each employee within a compensation range at Nielsen is dependent on several individual circumstances, such as experience, training, certifications and other business requirements/needs.

Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.

Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.