Campaign Marketing Specialist
About Us
With electric vehicles expected to be nearly 30% of new vehicle sales by 2025 and more than 50% by 2040, electric mobility is becoming a reality. ChargePoint (NYSE: CHPT) is at the center of this revolution, powering one of the world’s leading EV charging networks and a comprehensive set of hardware, software and mobile solutions for every charging need across North America and Europe. We bring together drivers, businesses, automakers, policymakers, utilities and other stakeholders to make e-mobility a global reality.
Since our founding in 2007, ChargePoint has focused solely on making the transition to electric easy for businesses, fleets and drivers. ChargePoint offers a once-in-a-lifetime opportunity to create an all-electric future and a trillion-dollar market.
At ChargePoint, we foster a positive and productive work environment by committing to live our values of Be Courageous, Charge Together, Love our Customers, Operate with Openness, and Relentlessly Pursue Awesome. These values guide how we show up every day, align, and work together to build a brighter future for all of us.
Join the team that is building the EV charging industry and make your mark on how people and goods will get everywhere they need to go, in any context, for generations to come.
Reports To
Manager, Growth Marketing
What You Will Bring to ChargePoint
ChargePoint seeks a Campaign Marketing Specialist with a successful track record in managing and optimizing integrated marketing campaigns across digital channels to drive demand, pipeline, and ultimately higher conversions to win new business. Your expertise encompasses audience segmentation and executing campaign tactics with precision and efficiency at scale. You enjoy diving into campaign data to decipher optimization opportunities and improve campaign outcomes and results. You have a speed bias and thrive in a fast-paced environment.
What You Will Be Doing
- Develop and execute integrated campaigns: Create, manage, and monitor full-funnel marketing campaigns that drive demand, high conversions, and quality pipeline.
- Master marketing tactics: Using email, webinars, web chat, search, and social to develop relevant buyer journeys that meet them where they are and how they want to consume information.
- Align stakeholders: Partner across sales, marketing, and operations to drive alignment on messaging, content, and marketing motions while ensuring process alignment, pipeline growth, and overall efficiency.
- Leverage data and analytics: Proactively review and share regular campaign insights and performance metrics to refine and optimize campaign strategies.
- Optimize Performance: Continuously improve campaign performance, conversion rate, and ROI across multiple marketing channels.
- Drive process improvements: Work closely with the marketing operations team to automate and scale campaigns, helping to refine processes to enable the seamless delivery of integrated marketing activities across internal and external channels and partners.
- Test and experiment: Run experiments like A/B, geo-x, and pre/posts testing to exceed critical metrics and improve results
Requirements
- 2-5 years of B2B digital marketing experience
- Strong writing, communication, and project management skills
- Experience with core digital marketing channels and campaign development
- Highly analytical, data-driven, and goal-oriented
- Ability to effectively engage with multiple stakeholders and quickly build relationships to accomplish business objectives
- Open-minded, curious, and a strong problem-solver; adapts well to change
Location
Remote - United States
ChargePoint is committed to fair and equitable compensation practices. The targeted US salary range for roles at this operating level is $45,000 to $98,000. This range represents base salary and does not reflect equity, benefits or variable pay where applicable. Actual base salaries are based on several factors unique to each candidate, including but not limited to skill set, experience, certifications and specific work location.
We are committed to an inclusive and diverse team. ChargePoint is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.
If there is a match between your experiences/skills and the Company needs, we will contact you directly.
ChargePoint is an equal opportunity employer.
Applicants only - Recruiting agencies do not contact.
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