Sr. Account Director, Account Mgmt (Shopper)
Skills
- 10+ years in shopper marketing or related CPG agency experience
- Deep understanding of omnichannel shopper behavior
- Proven experience with major national retailers (Walmart, Target, Kroger, Amazon)
- Strong experience with retail media networks and digital shopper tools
- Excellent client management and presentation skills
- Budget and KPI management
- Cross-functional team leadership and project management
- Data-driven approach with analytics and performance optimization
Responsibilities
- Serve as strategic lead for two CPG clients, translating brand and sales goals into shopper/omnichannel plans
- Develop retailer-specific strategies and shopper insights for Walmart, Kroger, Target, Amazon and others
- Oversee briefing, development, and execution of omnichannel campaigns (in-store, digital, social, influencer, eCommerce, retail media)
- Manage timelines, budgets, KPIs, and performance tracking for all programs
- Lead and coordinate cross-functional teams (strategy, creative, production, media, analytics)
- Build and maintain strong client and vendor relationships and act as primary client liaison
- Monitor retailer strategies, media offerings and category trends to identify whitespace opportunities
- Mentor and develop direct reports and provide clear performance feedback
Education
- Bachelor's degree in Marketing, Business, Communications or related field preferred
- Advanced degree (MBA) or specialized marketing certifications a plus
Benefits
- Continuous training, speaker series, and workshops
- Company culture events and employee communities
- Competitive vacation, sick, and personal days; Summer Flex Days
- Parental leave
- Comprehensive Medical, Dental and Vision plans
- 401(k) Retirement Savings Plan
- Employee Stock Purchase Plan
Average salary estimate
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