Associate Product Marketing Manager, Content

Company Description

Today, when you go to your doctor and get referred to a specialist (e.g., for sleep apnea), your doctor sends out a referral and tells you, “They’ll be in touch soon.” So you wait. And wait. Sometimes days, weeks, or even months. Why? Because too often specialists and medical services are overwhelmed with referrals and the painstakingly manual process it takes to qualify your referral prevents them from getting around to it on time, or sometimes at all. Tennr prevents these delays and denials by making sure every referral gets where it needs to go, with the right info, at the right time. Powered by RaeLM™ Tennr reads, extracts, and acts on every piece of patient information so providers can capture more referrals, slash denials, and reduce delays.

Role Description

As Tennr’s Associate Product Marketing Manager, you’ll be responsible for supercharging our product content and go-to-market messaging. This is an opportunity to join an incredible team of marketers, own content that will feed product launch campaigns, support sales teams, and drive customer experiences.

You’ll know you’re right for this role if you are creative, can connect the dots between strategy and content, and love building campaigns within a great team of collaborators. You’ll work closely with the Sales, Customer Success, and Product teams to produce world-class product marketing content.

Responsibilities

• Support Product Marketing Messaging: Bring your excellent writing skills into the writers’ room and connect our positioning strategy with all messaging across the sales, marketing, and customer success teams.

• Own Persona-Driven Product Marketing Content: Learn the ins and outs of our markets and buyer personas and deliver content that sets our product apart and aligns with our core messaging.

• Support Sales and Customer Enablement: Enable and train the Sales team on how to deliver content and messaging. Collaborate with designers to build sales enablement collateral such as one-pagers, decks, training materials, and web content.

• Partnerships: Work with our partners on co-marketing efforts and campaigns. We partner with multiple players in the healthcare space.

Candidate Qualifications

We’re not into counting years; we’re more interested in people who make the years count. We know everyone has different career paths, so treat these qualifications as guidance rather than hard criteria. If you’ve got the skills, we’d love to speak with you regardless of your career path.

• Experience Connecting Marketing Strategy to Content: You’re able to balance product marketing concepts like company positioning with product-centric messaging to create great things – from writing up high-level selling strategies to getting in the weeds and fueling product launches with creative content.

• Product Marketing Experience: Ideally, you’re someone with 2+ years of product marketing experience or 3+ years of content marketing experience working with product marketers in a start-up environment, preferably B2B SaaS (bonus: healthcare/healthtech experience).

• Writing Ability: Your writing is what sets you apart, and you can embody the Tennr brand voice to communicate complex/technical concepts in creative and clear ways. You’ve written short-form and long-form content, and can point to examples of your writing.

• Super Creative: You know how to think big and connect with people in new, innovative ways with your content without compromising attention to detail. We’ve got a creative team and we embrace big ideas, big swings, and killer execution.

• Interpersonal Skills and Confidence: With your hands on the pulse of our market and our product content, you’ll need to have a clear vision with conviction for how we present our products to the world. And you’ll need to be able to communicate that to stakeholders across the business.

Why Tennr?

• Drive Impact: one of our company values is Cowboy, meaning you set the pace. You won’t just talk about things, you’ll get them done. And feel the impact.

• Develop Operational Expertise: learn the inner workings of scaling systems, tools, and infrastructure

• Innovate with Purpose: we’re not just doing this for fun (although we do have a lot of fun). At Tennr, you’ll join a high-caliber team maniacally focused on reducing patient delays across the U.S. healthcare system.

• Build Relationships: collaborate and connect with like-minded, driven individuals in our Chelsea office 4 days/week (preferred)

• Free lunch! Plus a pantry full of snacks.
  

Benefits

• New, spacious Chelsea office

• Unlimited PTO

• 100% paid employee health benefit options

• Employer-funded 401(k) match

• Competitive parental leave