Social Media Coordinator - job 1 of 2

About Stepful:

Stepful is reimagining allied healthcare training by offering affordable, online, instructor-led, and AI-supported programs that help learners—especially those from underserved communities—launch high-demand healthcare careers.

In addition to our direct-to-consumer training, Stepful partners with leading healthcare institutions to build talent pipelines and address the growing shortage of allied health workers. Our graduates, including Medical Assistants, Pharmacy Technicians and more, go on to work at major employers like CVS, NY-Presbyterian, and Walgreens.

Stepful is backed by Y Combinator, Reach Capital, and AlleyCorp, with a recent $31.5M Series B led by Oak HC/FT. We were named the #1 EdTech company in the U.S. by TIME for 2025.

We’re unlocking the full potential of the global workforce—improving access to quality healthcare for everyone, everywhere.

Our values:

We credit much of our success to our exceptional team. We’re looking for mission-driven individuals who thrive in fast-paced, sometimes ambiguous environments, and embody our four core values:

Care first: We do whatever it takes for our students to succeed.

Learn quickly: We test, learn with data, and iterate.

Build together: We win when we rely on each other.

Own it: We show up, take initiative, and show pride.

The opportunity:

Are you passionate about empowering thousands of students to get upskilled and secure high-quality jobs in healthcare? Are you tuned into the social media landscape and skilled at crafting authentic, engaging stories?

As Social Media Coordinator, you’ll play a key role in bringing Stepful’s story to life across platforms. From amplifying student success stories to supporting community growth and engagement, you’ll help shape the online presence of a mission-driven company that’s transforming healthcare education. This role is perfect for someone who is equal parts strategic thinker, storyteller, and community-builder — and who is passionate about using social platforms to tell stories and drive impact.

This role reports into our Growth Content Manager.

What you'll do:

• Collaborate with the broader growth team to design and execute monthly content calendars, ensuring content is aligned with marketing priorities.
• Own platform optimization ensuring posts are tailored for performance on each channel. You’ll edit thumbnails, write captions and schedule content across platforms. 
• Produce static content for Instagram, LinkedIn, and Facebook that meets brand guidelines and platform specifications.
• Oversee YouTube content publishing, including metadata, scheduling, and thumbnail creation optimized for CTR and audience retention.
• Brainstorm and collaborate on new content series — ensuring content is platform-ready and tailored for audience engagement.
• Lead community management efforts — monitor, moderate, and engage across social channels to strengthen brand presence and audience loyalty.
• Maintain an organized content library of paid and organic social assets for streamlined access and usage.
• Track, measure, and report on key performance indicators (KPIs) and social media analytics to inform future content strategy and optimize performance.

What you'll bring:

• A BS degree in communications, journalism, media studies, or a related discipline.
• 2+ years of experience managing social media for a brand or organization.
• Expert knowledge of all social media platforms, including TikTok, Meta, YouTube, Linkedin, Snapchat, and Reddit, and an understanding of what makes engaging and compelling content.
• Exceptional organizational skills and attention to detail, with a proven ability to manage multiple projects and meet deadlines.
• Strong written and verbal communication skills with the ability to craft compelling, brand-aligned content.

Bonus points if:

• You have worked in EdTech, Education or Healthcare
• You have graphic design experience
• You have the ability to edit video

Interview Process:

Step 1: Interview with Hiring Manager

Step 2: Follow-up call with Talent Acquisition team member

Step 3: Take-home assignment

Step 4: On-site panel interview at our office in TriBeCa, NYC

Benefits and Compensation:

• Meaningful Equity Stake
• Subsidized Medical, Dental, and Vision insurance plan options
• 401(k)
• FSA, HSA and commuter benefits
• Open vacation policy, including:
• Guidance of 15 days PTO annually
• Stepful closed the last week of December
• 15 work-from-anywhere days
• 10 public holidays observed for 2025

The target base salary range for this opportunity is $60,000 - $80,000, and is part of a competitive total rewards package including equity and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, internal pay equity and other relevant business considerations.

Stepful is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic.