Senior Product Marketing Manager

About G2 - The Company

When you join G2, you’re joining the team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.

G2 is the world's largest and most trusted software marketplace. More than 100 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business — including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com and follow us on LinkedIn.

As we continue on our growth journey, we are striving to be the most trusted data source in the age of AI for informing software buying decisions and go-to-market strategies. Does that sound exciting to you? Come join us as we try to reach our next PEAK!

About G2 - Our People 

At G2, we have big goals, but we stay grounded in our PEAK (Performance + Entrepreneurship + Authenticity + Kindness) values. You’ll be part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.

You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people. 

About The Role

The Sr. Product Marketing Manager for G2 Demand: Buyer Intent, Content and Market Intelligence will shape the positioning, go-to-market strategy, and success of company profiles and review products on the G2 platform. You will collaborate closely with Product Management to provide market-driven insights, inform product development, and create compelling messaging that helps customers understand the value of building their brand on G2, especially in today’s new landscape of what’s influencing LLM results. This role is crafted for an ambitious marketer seeking growth in product marketing and hands-on ownership of critical platform capabilities.

In This Role, You Will: 

Positioning and Messaging

• Develop Product Positioning and Messaging

  • Create clear, differentiated positioning for G2 buyer intent, content and market intelligence capabilities (20%).

    • Why: To drive adoption and awareness of key product areas.

    • How: Gather customer and competitor insights to refine messaging.

• Value Proposition and Content

  • Design concise narratives showcasing the benefits of G2 buyer intent data, content and market intelligence offerings (15%).

    • Why: To communicate value to sellers and buyers.

    • How: Create sales collateral, datasheets, G2U course suggestions, in-app messaging, and website copy.

• Market Research and Differentiation

  • Analyze market trends, buyer feedback, and competitive offerings (10%).

    • Why: To inform product enhancements and stay ahead of industry shifts.

    • How: Conduct surveys, win/loss interviews, and market scans.

Go-to-Market Strategy & Product Launches

• Go-to-Market Planning

  • Develop and execute GTM strategies for new features and updates (5%).

    • Why: To maximize seller engagement and product success.

    • How: Partner with Product, Sales, and Enablement teams.

• Launch Execution

  • Develop launch plans, coordinate cross-functional activities, and drive readiness (25%).

    • Why: To ensure smooth and impactful product or feature launches.

    • How: Lead launch calls, develop FAQs, and gather market feedback post-launch.

Market-Based Recommendations

• Voice of Customer and Market

  • Synthesize seller and buyer insights to recommend product improvements (15%).

    • Why: To ensure solutions meet real-world needs.

    • How: Facilitate customer interviews, analyze usage data, and share actionable insights with Product Managers.

Collaboration

• Cross-Functional Collaboration

  • Work closely with Product, Customer Success, Sales, and Growth teams (10%).

    • Why: To align on objectives and maintain consistency in customer experience.

    • How: Drive meetings, share feedback, and contribute to cross-team initiatives.

• Professional Development

  • Proactively seek opportunities to deepen PMM skills through certifications, workshops, and peer learning (5%).

    • Why: To deliver increasing impact and remain at the forefront of best practices.

Minimum Qualifications:

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway. 

•  Education: Bachelor’s degree in Marketing, Business, Communications, or related field.

• Experience: At least 4 years in product marketing, ideally with experience in SaaS or online marketplace products. Proficiency in user research, content creation, and cross-functional project management is required.

• Skills:

  • Strong written and verbal communication abilities

  • Experience developing product value propositions and supporting materials

  • Skilled in market, competitor, and customer research

  • Comfort with analytics and interpreting adoption data

  • Demonstrated ability to influence without authority

  • Desire and ability to learn rapidly

• Travel: Willingness to travel for team collaboration or industry events as needed.

What Can Help Your Application Stand Out:

•  Certifications: Product Marketing Alliance (PMA), Pragmatic Institute or similar certifications a plus.

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here. 

--

For job applicants in California, the United Kingdom, and the European Union, please review this applicant privacy notice before applying to this job.

How We Use AI Technology in Our Hiring Process
G2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment.

Your Choice Matters: If you would prefer that your application be reviewed without AI assistance, you can opt out by entering your email address in the email entry field at the bottom of the Automated Processing Legal Notice. Choosing to opt out will not disadvantage your application in any way—we will ensure your materials receive a thorough manual review by our hiring team.
For additional details about how we handle your information throughout the application process, please review G2's Applicant Privacy Notice.