Marketing Manager

The Marketing Manager within the Schools team within the Parish, Schools, and Small Groups (PSSG) unit plays a key role in driving the growth and impact of Ascension’s Schools initiatives. Partnering closely with the Sales Manager for Curriculum, the Marketing Manager helps plan, execute, and evaluate marketing campaigns designed to strengthen Ascension’s brand among Catholic schools and diocesan leaders. This role combines hands-on campaign execution with strategic input, utilizing data-driven insights to inform decisions and identify opportunities for expansion. This involves conducting comprehensive market research, analyzing customer data, and identifying opportunities for product expansion and market share growth. They work closely with PSSG management to develop and execute product positioning strategies, ensuring alignment with overall business objectives. The Marketing Manager ensures cohesive messaging across all channels, supports cross-functional collaboration, and contributes to both tactical implementation and long-term marketing strategy to increase customer engagement and revenue. They lead market research initiatives, explore new growth opportunities, and deliver executive-level insights through regular reporting and forecasting to both the Associate General Manager and PSSG unit managers, facilitating data-driven decision-making and informing product development efforts. This role is crucial in driving success in a complex B2B environment. This position will report to the Associate General Manager of the Schools team.

DUTIES AND RESPONSIBILITIES:

All duties and responsibilities are to be in support of the Marketing Team:

• Oversees the comprehensive marketing strategies for Schools (in collaboration with the PSSG unit)  across Ascension platforms. They develop and execute targeted marketing plans, translating overarching objectives into actionable tactics.
• Plan, coordinate, and execute marketing campaigns across multiple channels—including email, social media, Amazon, and Ascension’s website—focused on the Catholic Schools market.
• Write clear, compelling, and brand-aligned copy for digital and print marketing materials.
• Coordinate and attend conferences, with specific metrics and goals to gauge effectiveness. This includes preparing promotional materials, lead capture, and post-event follow-up.
• Coordinate with other team members to provide opportunities for teacher/catechist training, including but not limited to webinars and in-person events.
• Manage campaign timelines, ensuring deliverables are completed on schedule and aligned with unit goals.
• Use HubSpot, Google Analytics, and other reporting tools to track performance, measure ROI, and recommend improvements.
• Contribute to market research initiatives, analyzing customer demographics and buying behavior to identify growth opportunities.
• Provide regular reports on campaign effectiveness, customer engagement, and key performance indicators (KPIs).
• Partner with product owners, editorial, graphics, and media teams to create cohesive marketing content.
• Work alongside Parish/School Relationship Managers to ensure marketing initiatives support sales objectives and customer engagement goals.
• Coordinate with internal stakeholders to maintain consistency of brand voice and Catholic identity across campaigns.
• Assist in developing annual marketing plans for the Schools team, including identifying new market segments and channels for growth.
• Coordinate customer engagement efforts aimed at expanding and retaining the customer base, employing a strategic approach to foster long-term relationships and drive growth.
• Support the allocation and tracking of the Schools team’s marketing budget in partnership with the Sales  Manager.
• Contribute to continuous process improvement, including workflow integrations with Zapier and marketing automation via HubSpot and Klaviyo.
• Mentor interns or entry-level team members, providing guidance on marketing tools and processes when needed.

• Collaborate with the Sales Manager to ensure alignment with overall marketing and sales goals.

REQUIREMENTS:

• Bachelor’s degree in Marketing, Business Administration, or related field. 
• 5+ years of professional marketing experience, preferably in education, publishing, or Catholic ministry.
• Proven copywriting skills with the ability to adapt to branded voice and tone.
• A deep understanding of the Catholic faith, Catholic education, and relevant market trends.
• Strong analytical skills with the ability to turn data into actionable insights.
• Familiarity with major social media platforms such as Facebook, Instagram, etc.
• Ability to manage multiple projects in a fast-paced environment.
• Keen attention to detail with an open mind to collaboration.
• Excellent organizational, communication, and interpersonal skills.
• Comfortable working in fast-paced, ambiguous environments and taking ownership or collaborating as needed to accomplish complex projects.
• The ability to learn new systems and technical skills quickly.
• Willingness to travel occasionally to Ascension’s headquarters (Exton, PA) and conferences.
• Exemplify and live our core values of humility, passion, and integrity.

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Work From Home
• Wellness Resources