Paid Search Manager (Contract)

MOO set out to shake up the world of print back in 2006. And we’ve come a long way since. Today we’re a 400 + strong team (we’re thinking of getting matching jackets) who create print and digital products for companies of all sizes – from Google and AirBnB to the guy who makes those amazing prints you found at a craft fair. 

Our global HQ is in London, UK, while we also have premises in Dagenham. In the US, you’ll find us in Boston, MA, as well as East Providence, RI and Denver, CO.  

We’re making new and exciting things – and we could really do with your help. 

We are seeking a highly experienced and strategic Paid Search Manager to lead and aggressively scale our global paid search efforts, with a strong focus on North America and Europe. The ideal candidate will possess deep expertise in e-commerce platforms and a proven track record of driving significant ROI through performance marketing. This role requires not only hands-on expertise but also the ability to effectively manage and mentor a small, dedicated team, fostering their development and ensuring strategic alignment.

*Please note that this is a maternity cover contract*

• Develop and execute comprehensive paid search strategies across Google Ads, Microsoft Advertising, and other relevant platforms to drive aggressive customer acquisition and revenue growth in key markets (North America, UK, Europe, etc.).
• Lead the strategy, execution, and optimisation of diverse campaign types, including Shopping, Performance Max (PMax), and YouTube, focusing on maximising their potential for scale.
• Manage substantial paid search budgets, ensuring optimal allocation and performance to achieve ambitious ROI and efficiency targets.
• Lead, mentor, and develop a small team of paid search specialists, fostering a collaborative and high-performing environment.
• Conduct in-depth keyword research, audience segmentation, and competitive analysis to identify new opportunities and optimise existing campaigns for maximum growth.
• Oversee the end-to-end management of paid search campaigns, including account structure, ad copy creation, bid management, landing page optimisation.
• Design, implement, and analyse rigorous A/B tests to continually improve campaign performance, ad copy, landing pages, and overall strategy.
• Leverage advanced analytics and deep understanding of attribution models to monitor campaign performance, identify trends, and provide actionable insights for optimisation and scaling.
• Collaborate closely with cross-functional teams including Marketing, Product, Data Science, and regional teams to ensure integrated strategies and seamless execution.
• Stay ahead of industry trends, platform updates, and competitive landscape to continuously evolve our paid search strategies and identify new opportunities for scaling.
• Provide regular reporting and performance insights to stakeholders, clearly articulating results and strategic recommendations.

• 5+ years of hands-on experience in managing and scaling paid search campaigns for large-scale e-commerce platforms.
• Demonstrable expertise in managing significant budgets and achieving aggressive performance marketing KPIs (ROAS, CPA, LTV).
• Proven experience in international paid search, specifically with a strong understanding of European markets and localisation nuances.
• Deep expertise in optimising and scaling campaigns across Google Shopping, Performance Max (PMax), and YouTube Ads.
• Prior experience managing and developing a small team of direct reports.
• Expert-level proficiency with Google Ads, Google Analytics, Google Tag Manager, and other relevant paid search tools and platforms.
• Strong understanding of various attribution models and their impact on campaign optimization.
• Extensive experience with A/B testing methodologies and a data-driven approach to decision-making.
• Excellent analytical skills with the ability to interpret complex data, draw insights, and make data-driven decisions.
• Excellent communication and interpersonal skills, capable of effectively collaborating with diverse teams and presenting to stakeholders.
• Proactive, self-motivated, and able to thrive in a fast-paced, dynamic e-commerce environment.
• A passion for digital marketing and a curiosity for new technologies and strategies.

• Experience with other paid media channels (e.g., Paid Social, Display).
• Familiarity with marketing automation platforms.
• Experience in print or design industries.

What’s it like to work at MOO? 

MOO’s the kind of workplace where you can really be yourself. Dye your hair purple. Hit the sofa with your laptop. Whatever helps you feel comfortable and happy at work. We want to help you grow in your career and set you up for success – while also recognising the importance of a healthy work/life balance.

That’s why we offer 23 days’ PTO plus Federal holidays, a 401(k) match, MOO stock option program, paid parental leave and we’ll cover 100% of your health, dental and vision care premiums. We’ll also cover you with life insurance and long-term disability insurance, and we offer a wellness program too.

Diversity Statement

We are working hard to create a representative, inclusive and super-friendly team, because we know that different experiences, perspectives and backgrounds make for a better workplace. And that creates a better experience for our customers. MOO doesn’t discriminate on the basis of race, color, religion or belief, gender, national origin, age, sexual orientation, marital status, disability, veteran status or any other protected class

As a design and technology company we have a desire and a responsibility to build a business that represents the world around us. So we strive to create a values-driven, purposeful and highly empowered organisation that we are all proud to work for. And we are committed to continuous investment in building an open and inclusive environment, welcoming a diverse audience of candidates who see themselves working and thriving at MOO. Therefore, we’d like to invite you to complete this optional survey to help us evaluate our inclusion and diversity efforts. Completing this form is entirely voluntary and if you decide not to it won’t in any way affect your job application. We keep the information separate from your application and it is kept secure and confidential, it is only used to better our inclusion and diversity efforts. By submitting this information, you consent to MOO's processing of it for these purposes.