Digital Marketing Specialist

Our client is seeking a Digital Marketing Specialist to support campaign performance measurement, data analysis, website management, email marketing, and CRM management. Your role will involve working closely with product teams, creative content teams, and other marketing stakeholders to ensure cohesive, high-impact campaigns. You will also manage the technical side of the marketing efforts, including website updates, landing page creation, and marketing automation. The ideal candidate will have 3+ years of experience in digital marketing, strong technical proficiency, and excellent communication skills.

Location:
Fully-Remote (Work from Home), 9 AM - 5 PM EST

Key Responsibilities:

• Data Analysis & Campaign Optimization

  • Pull and analyze data from marketing campaigns to identify trends, insights, and opportunities for improvement.

  • Measure key performance indicators (KPIs) for digital marketing campaigns and suggest adjustments to optimize performance.

  • Use analytics tools to track and report on campaign effectiveness, customer behavior, and conversions.

• Website Management & Content Updates

  • Manage and update website content using WordPress or Webflow, ensuring that the content is aligned with the brand’s messaging and goals.

  • Ensure that website performance is optimized for speed, functionality, and SEO best practices.

  • Collaborate with the creative team to produce high-quality visual and written content that resonates with the target audience.

• Email Marketing & HubSpot Management

  • Execute email marketing campaigns using HubSpot’s marketing automation tools.

  • Build and edit landing pages in HubSpot, creating engaging, conversion-optimized pages.

  • Edit and manage HubSpot workflows, ensuring smooth campaign execution and lead nurturing processes.

  • Assist with CRM tasks, including data entry, segmentation, and campaign management.

• Cross-Department Collaboration

  • Work closely with product teams, creative content teams, and other marketing stakeholders to ensure cohesive and effective marketing campaigns.

  • Act as a liaison between departments to facilitate communication and collaboration, ensuring that all marketing efforts are aligned with the company’s broader goals.

• Technical Proficiency & Process Improvement

  • Leverage technical tools and platforms (WordPress, Webflow, HubSpot) to ensure the efficient management and execution of marketing tasks.

  • Continuously assess and improve processes to streamline marketing efforts and enhance team productivity.

  • Stay up to date with the latest digital marketing trends and technologies to drive innovation and results.

Qualifications:

• Experience & Skills

  • 3+ years of experience in digital marketing, with a focus on email marketing, website management, and data analysis.

  • Strong technical proficiency in WordPress or Webflow for website content management.

  • Hands-on experience with HubSpot, including building landing pages, email campaigns, and workflows.

  • Solid understanding of analytics tools and the ability to interpret and act on data insights.

  • Excellent verbal and written communication skills, with a focus on clear, concise messaging.

• Attributes

  • Detail-oriented and highly organized, with a strong ability to manage multiple projects simultaneously.

  • Excellent communicator, able to collaborate with various teams and clearly articulate marketing strategies.

  • Self-motivated and proactive, with the ability to take ownership of projects and deliver results independently.

  • Creative and analytical, with a keen eye for improving marketing performance and identifying new opportunities.

What Success Looks Like:

• Consistently meeting or exceeding key performance indicators (KPIs) for digital marketing campaigns.

• Smooth and efficient execution of email marketing campaigns, with high open rates, click-through rates, and conversions.

• Well-managed and up-to-date website, with high-quality content that supports the brand’s goals.

• Effective collaboration with cross-functional teams, contributing to successful marketing campaigns and business growth.

Opportunity:
This is a fantastic opportunity to join a dynamic, innovative company where your expertise will directly contribute to the success of creative and impactful marketing campaigns. If you are a self-starter with a passion for digital marketing and technical proficiency, apply today to become part of a team that is helping businesses break away from the ordinary and think differently.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets