Sales Advisor - Land Rover Roaring Fork

Land Rover Roaring Fork, a Sonic Automotive dealership, is one of the fastest-growing luxury dealerships in the country and we’re doing things the right way - world-class guest service, pride in our craft, and real career growth for our team.

Sonic Automotive is a multi-billion dollar Fortune 500 company and one of the largest automotive dealer groups in the country with 100+ dealerships nationwide across 25 brands.

Compensation (Draw / Commission):

• Performance-based earnings range: $60,000 - $180,000+ / year

Why live here?
Our dealership is located in Glenwood Springs, CO, in the heart of the Roaring Fork Valley.
Here, your time off is just as rewarding as your time on the job: white water rafting, fly fishing, hiking, biking, skiing, snowboarding, live music, great restaurants, and a vibrant mountain community.

As a Sales Advisor, you’ll guide clients through a high-touch, consultative experience as they select from some of the world’s most iconic automotive brands.

Your ability to build trust, deliver expert product knowledge, and create lasting relationships will be key to your success.

Duties and Responsibilities:

• Cultivate new opportunities through personalized outreach, social media, referrals, internet leads, and walk-ins, becoming a trusted local expert in your brand.
• Welcome clients with a professional demeanor that reflects the sophistication of the brand and dealership.
• Conduct tailored vehicle presentations and test drives that showcase advanced technology, performance capabilities, and premium features.
• Stay up to date on every model, trim, and incentive, being a resource for your clients and your team.
• Guide clients through the entire buying process, including trade-in appraisals and high-level discussions around financing, lease structures, and protection options.
• Partner closely with our Finance & Insurance (F&I) experts to finalize deals and deliver a seamless, concierge-level closing experience.
• Approach every negotiation with integrity, transparency, and a commitment to maximizing both customer satisfaction and dealership performance.
• Provide personalized post-sale follow-up to ensure satisfaction, maintain relationships, and encourage future business and referrals.
• Build a loyal client base by delivering an exceptional experience that drives repeat business and earns referrals in the highline market.
• Leverage consultative sales techniques to match clients with the right vehicle and uncover opportunities for value-added products and services.

• 1+ years of automotive sales experience.
• Track record of consistently meeting or exceeding sales targets in a competitive, client-focused environment.
• Ability to build long-term relationships with clientele through professionalism, follow-up, and tailored service.
• Strong consultative sales techniques, including needs analysis, presentation, objection handling, and closing strategies.
• Polished communication, negotiation, and interpersonal skills.
• Ability to thrive in a fast-paced, performance-driven environment while delivering white-glove service.
• Must be authorized to work in the USA and possess a valid driver's license.
• Must be able to pass all pre-employment requirements including background check, MVR, and drug screening.

Preferred Qualifications:

• Prior experience with high-line brands (ie. Porsche, BMW, Audi, Jaguar, Land Rover, etc.)

Compensation (Draw / Commission):

• Performance-based earnings range: $60,000 - $180,000+ / year
  • Actual earnings depend on performance. High-performers who consistently meet and exceed store and corporate goals often earn well above this range.

The Salesperson Position has a Pay Scale consisting of the following elements and ranges.  Wages include an advance of a monthly draw of five-thousand dollars a month. The position may also pay commission compensation which is based on the value or amount of closed sales achieved from $0.00 (if no sales are made) without any upper limit other than sales performance. The position also may also pay a production bonus based on individual or team performance that may range from $0.00 (if baseline benchmarks are not met) without any fixed upper limit.

Schedule:

• FULL TIME
• Sundays Always Off
• Saturday Availability required

Perks & Benefits:

• Medical, Dental & Vision Insurance
• 401(k) with Company Match
• Paid Time Off that Grows with You
• Sundays Always Off
• Closed on Thanksgiving & Christmas
• Employee Pricing on Purchases & Leases
• Free & Discounted Gym Membership Options
• Exclusive Travel Deals on Hotels, Rentals & Airfare
• Career Growth in a Fortune 500 Company

All your information will be kept confidential in accordance with EEO guidelines