Northwest Regional Sales Manager - Automated Case Packing Equipment

Job Title: Regional Sales Managers – End-of-Line Case Packaging Equipment

Company: SOMIC Packaging, Inc.

Location: Northwest Regional, USA (travel-intensive, based near major airport)

About SOMIC:

SOMIC is a leading provider of end-of-line case packaging solutions, delivering sophisticated, reliable automation primarily for manufacturers in the Food Industry. We combine technical expertise, innovative application evaluation, and comprehensive project execution to ensure peak performance and customer satisfaction from inception through project completion.

Position Summary:

We are seeking a highly motivated and experienced Regional Sales Manager with 10+ years of experience in capital equipment sales - specifically within the food industry - and focusing on end-of-line case packaging systems. This unique role demands an applications expert, skilled in solution selling and project management, who can build meaningful customer relationships and support projects from initial engagement through system delivery and commissioning.

Key Responsibilities:

• Business Development: Aggressively prospect and develop new customers in the Food Industry; identify new business opportunities and strategic accounts.
• Technical & Application Expertise: Conduct on-the-spot application evaluations, clearly understand automation needs, recommend customized packaging solutions, and demonstrate expertise in packaging materials.
• End-to-End Project Management: Guide customers through system selection, quoting, order processing, installation, and final project completion with a commitment to service excellence.
• Customer Relations: Provide responsive and proactive customer support from project inception through handover and beyond.
• Territory Management: Manage a defined geographic region with high travel expectations (up to 75–80%), build and execute sales plans, conduct frequent site visits, and maintain weekly/monthly reporting.
• Cross-Functional Collaboration: Work closely with engineering, applications, project management, and service teams to ensure seamless execution of customer requirements.

Qualifications:

• Experience: Minimum 10 years in capital equipment (preferably packaging/automation) sales within the food industry.
• Technical Acumen: Strong understanding of end-of-line packaging machinery and packaging materials; skilled in advising on automation solutions.
• Sales Skills: Proven track record in driving new business; experienced in consultative or value-based selling.
• Project Management: Demonstrated ability to manage complex sales cycles and equipment projects seamlessly.
• Travel Ready: Comfortable with heavy travel (75–80%); must be based near or willing to relocate close to a major airport.
• Communication & CRM: Excellent written and verbal communication; proficiency in CRM tools (e.g., Salesforce) and MS Office.

Compensation & Benefits:

• Competitive Base Salary + Commission Structure – aligned with industry standards for high-level capital equipment sales.
• Comprehensive Benefits Package: Medical, dental, vision, 401(k), and PTO.
• Supportive Sales Structure: Laptop and mobile phone provided; full expense coverage for travel.

Why SOMIC?

• Opportunity to represent advanced, high-quality packaging equipment with a passionate, customer-first approach.
• Ownership of full sales cycle from lead generation to project completion.
• Supportive, collaborative culture with shared technical and service resources.
• Travel-intensive role that offers dynamic fieldwork and high visibility.

If you're a seasoned sales leader passionate about the food industry's automation challenges and committed to delivering top-tier solutions—and you have the experience, technical finesse, and drive—we’d love to hear from you.

About SOMIC:

SOMIC has been developing and manufacturing high-end packaging machines for the packaged food industry as well as other consumer products industries since 1974.  Our passion for perfection in design and implementation has made us a leading global supplier of precision case packers.  Our continuing quest in applying advanced technologies and mechatronics to case packaging systems has established SOMIC as preferred partner in the global end of line package automation market.  In this spirit of technological advancement, our machines are created at our sites in Germany and the USA that package globally recognized brands in innovative, functional, and attractive display packaging.  As a family company, we consciously think and act in ways that deliver sustainable solutions in our packaging as well as our operations.  At SOMIC, we think in terms of generations, not in quarters.