Freelance Associate Event Producer, Fort Collins, CO (contract, commission-only)

While this role is hybrid, candidates must be based in the designated city. 

ABOUT US

Sofar Sounds is a global community that connects artists and audiences through unique and intimate experiences. Sofar shows transform everyday spaces – from living rooms and rooftops, to boutiques and museums – into captivating venues for intimate gigs, creating inclusive experiences that bring people closer together. Founded in London in 2009, Sofar creates space where music and arts matter in 400 cities around the world. Our global team is distributed across the US and UK, and is backed by some of the best-known consumer industry investors (TCG, Battery Ventures, Union Square Ventures, Octopus and others).

THE ROLE

As an Associate Producer, you’ll support the Local Producer in curating, producing, and promoting concerts and other live events that strengthen Sofar’s community in your city. You’ll play a key role in bringing each event to life – helping with curation, logistics, local marketing, partnerships, and on-the-ground execution – all while being supported by your city’s Local Producer and the central Global Communities team.

Associate Producers have strong business sense, maintain a keen awareness of cultural trends, and can easily tap into their local networks to help organize amazing live events (including performers, unique locations, sponsors, and more). You’re entrepreneurial, resourceful, and driven; whether it’s assisting with creative ticket-selling ideas or navigating a live event curveball, you know how to get things done and thrive on the challenge. If this sounds like you, we can’t wait to meet you!

Please note that our Producers are freelancers who earn exclusively commission-based pay. Your schedule is flexible, but activities may take place on evenings and weekends.

• Strengthen Sofar’s brand locally by promoting and selling tickets through self-directed marketing tactics, aligned with city-wide strategy set by the Local Producer.
• Take ownership of your events – developing concepts, selecting neighborhoods, choosing themes, and executing from end to end.
• Lead curation and booking of high-quality, diverse artists and venues in your territory while continuing to grow local networks.
• Ensure strong event execution, hospitality, and consistency with Sofar standards; overseeing staffing, logistics, and guest experience at your curated events.
• Track the financial performance of events you own, helping to ensure sustainable, profitable growth .
• Build and nurture relationships with local businesses and partners who may drive sponsorships, collaborations, or private event sales.
• Identify and cultivate relationships with aligned organizations, collectives, and community groups to help broaden our reach and spark co-promotional opportunities.
• Collaborate with the Lead Producer and other team members to bring diverse, exciting experiences to the city that generate buzz and amplify Sofar’s visbility.
• Support inbound partnership opportunities by ensuring seamless operations, strong communication, and high-quality curation for events that elevate the Sofar brand.
• Maintain clear communication and alignment with your Lead Producer, keeping them informed on progress, needs, challenges, and opportunities.

• You have 1–3 years of experience in live event curation, production, promotions, or experiential work, and you're eager to grow under the guidance of a Lead Producer.
• You have deep connections to your local creative scene and play an active role in building community around it.
• You’re comfortable assisting with – and when delegated, independently handling – elements of sponsorship outreach or marketing activations, even if you’re still building experience in this area.
• You’re confident pitching ideas, event concepts, and partnership opportunities, and you can represent Sofar professionally when interacting with artists, venues, and collaborators.
• You have a strong pulse on your city – its neighborhoods, cultural pockets, creative communities, and where people spend their free time.
• You’re a natural connector who excels at building and maintaining relationships with community-driven organizations, creative partners, venues, or local businesses that add value to Sofar’s growth.
• You understand how to promote events, tap into local communities, and contribute to strategies that ultimately help sell tickets and broaden reach.
• You take pride in your work and bring professionalism, hospitality, and ownership to every interaction, whether with artists, venues, partners, or guests.
• You have exceptional time management skills, stay organized across multiple projects, and communicate clearly and proactively.
• You can work autonomously and take initiative, but you value alignment, collaboration, and direction from your Lead Producer and the Global Communities team.

Our global Sofar team is deeply passionate about music and the work we do. When we’re not working, you can probably find us at a live show or telling anyone in earshot about the new song we can’t stop listening to.

If our mission and job opening resonates, you're encouraged to apply even if your experience doesn't precisely match the job description. We are committed to creating a culture of belonging and building a diverse team that reflects a variety of lived experiences, perspectives, and skills.