Staff Outbound Product Manager - job 1 of 7
Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
We are looking for a Senior Staff Outbound Product Manager to support the outbound GTM strategy for ServiceNow’s Core Business Suite, an AI‑powered solution that quickly transforms core business processes such as HR, procurement, finance, facilities, and legal. Available on the single, intelligent ServiceNow AI Platform, Core Business Suite connects employees, suppliers, systems, and data in one place, enabling efficiency and faster time to value for organizations of all sizes.
This is a high-impact role for a senior GTM principal who thrives at the intersection of product strategy and customer engagement. You’ll define how the suite is positioned, packaged, and differentiated in a fierce market—while partnering with sales to pitch the suite directly to CIOs and other enterprise executives.
You’ll act as the executive face of the product in the field, shaping how ServiceNow’s platform story is told and ensuring customers clearly see the cross-workflow value of adopting the suite. At the same time, you’ll bring back insights from these conversations to influence product direction, packaging, and adoption strategy.
What You’ll Do
- Define and deliver executive-level messaging, packaging, and suite narratives for the Core Business Suite SKU..
- Partner with enterprise sales to co-pitch the suite to CIOs and executive buyers, telling a compelling ESM story, articulating how ServiceNow drives transformation across IT, HR, Finance, and more.
- Build GTM content: enablement playbooks, best-practice assets, industry briefs, and product positioning. Develop executive-ready narratives that translate product capabilities into business transformation outcomes
- Rally cross-functional stakeholders (Inbound PM, Product Marketing, Pricing, Solution Consulting, Product Success) to ensure unified execution across launch, adoption, and enablement.
- Bring back voice-of-customer insights from the field and other interactions to influence roadmap, packaging, and pricing strategies.
- Monitor adoption metrics, trends, and market dynamics—adjust GTM strategies to maximize uptake and expansion.
- Enable field teams with suite playbooks, positionings, and sales tools.
- Represent ServiceNow externally at executive briefings, events, and with pundits as a trusted ESM thought partner
- Act as a thought partner in ESM, bringing cross-market insights to influence roadmap and strategy.
- Mentor peers and contribute to the growth of outbound product management at ServiceNow.
Why Join Us
Join a rapidly growing team focused on delivering transformational AI-powered solutions that connect employees, suppliers, systems, and data to drive business efficiency. Play a critical role in scaling ServiceNow's Core Business Suite to enterprises and mid-market companies worldwide. In this role, you’ll represent the suite directly to CIOs, influence customer buying decisions, and shape how the world’s largest organizations adopt ServiceNow at scale.
This is a rare opportunity to blend executive field engagement with suite-level product leadership, working at the heart of ServiceNow’s strategy in one of the most visible and impactful outbound PM roles in the company.
Qualifications
What We’re Looking For
- Experience in leveraging or critically thinking about how to integrate AI into work processes, strategic direction, or problem-solving. This may include using AI-powered tools, automating workflows, reviewing AI-influenced insights, or exploring AI’s potential impact on the function or industry.
- 8+ years in outbound product management, GTM strategy, or product marketing principal roles.
- Deep Enterprise Service Management (ESM) knowledge, especially ITSM, HR services, and cross-departmental workflows.
- Proven ability to pitch complex SaaS solutions to CIOs and senior executives.
- Strong collaboration experience with enterprise sales teams to drive pipeline and win rates.
- Expertise in packaging, pricing, positioning, and product differentiation.
- Exceptional storytelling, communication, and executive presence skills.
- Strategic and data-informed mindset; able to balance vision with execution.
- Preferred:
- Experience at peer SaaS or platform companies (e.g., Atlassian, Salesforce, Workday, BMC).
- Familiarity with pricing and packaging and GTM strategies for multi-module enterprise offerings.
- Prior involvement in industry relations or industry influencer engagement.
@ProductJobs
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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