Senior Community Content Strategist
Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
Help us write the playbook for the future of enterprise content.
At ServiceNow, our community isn’t just a place people go for answers — it’s the beating heart of how millions of professionals learn, share, and shape the future of work. We’re looking for a Senior Community Content Strategist who doesn’t just make content but creates movements. Someone who can take complex ideas, raw user energy, and business goals — and spin them into narratives, campaigns, and experiences that make people stop, share, and come back for more.
If you live at the intersection of strategy and creativity, if you’ve got the instincts of a storyteller and the rigor of a data analyst, and if you’re hungry to push the boundaries of how content and community fuel growth — we want you on our team.
What You’ll Do
- Own the playbook. Architect bold, end-to-end content strategies that move people from passive readers to active champions.
- Drive community energy. Harness user-generated content and pair it with high-quality editorial, video, social, and interactive formats that make our community the place people want to be.
- Spot the sparks. Stay plugged into industry trends, emerging formats, and AI-driven tools — and use them before anyone else does.
- Collaborate like crazy. Partner with community managers, marketers, creatives, and product leaders to ensure our content connects across every campaign and channel.
- Measure what matters. Watch the data, know what’s working, kill what’s not, and continuously evolve to raise the bar.
- Keep it fresh. Review, retire, and reinvent content so our community never feels stale.
- Tell the story inside. Socialize strategies, wins, and learnings across the business so everyone feels the impact of what community content can do.
Qualifications
What You Bring
- 10+ years building content strategies in B2B SaaS or tech — and the receipts to show business impact.
- Proven chops designing and executing multi-channel, persona-driven content that works across awareness, engagement, and demand.
- A leader’s mindset. You can influence cross-functional teams and inspire them to execute with excellence.
- Fluency in AI. You’re curious and experimental, already leveraging AI for workflows, insights, or creative acceleration. (Bonus if you’ve dabbled in AI SEO.)
- Strategic + scrappy. You know when to set a bold vision and when to roll up your sleeves.
- Data-driven instincts. You measure what you make, and you optimize relentlessly.
- Creative fearlessness. You’re not afraid to push boundaries, try new formats, and set new standards.
Why This Role Rocks
This isn’t about filling a calendar with posts. It’s about shaping the voice and heartbeat of ServiceNow’s global community. The person in this role will have visibility, influence, and impact far beyond content — because great content is how communities thrive, and thriving communities are how companies grow.
⚡ If you want to do career-defining work that blends storytelling, strategy, community, and AI — this is the seat you want.
For positions in this location, we offer a base pay of $162,600 - $284,600, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license.
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