Principal Product Manager, Generative UI

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

About the team:

Join a high-impact team of product managers at the heart of our platform experience technology ecosystem. The ServiceNow Workflow Collaboration team is a specialized group focused on delivering world class experiences tailored to our customers.

The impact You’ll Make:

As the central connector across engineering, design, and business teams, you’ll drive the strategy, execution, and evolution of a high-impact, adaptive user experience on a large-scale platform. From initial launch to enterprise-wide adoption, you’ll lead the charge in delivering intelligent, context-aware experiences that surface the right information and actions at the right time—empowering users while enabling extensibility and efficiency across the organization.

Success in this role will be measured by:

• The adaptive experience is widely adopted and delivers measurable improvements in user productivity and satisfaction.
• Stakeholders view the product as a strategic enabler and see you as a trusted, proactive partner.
• Engineering and design teams consistently receive clear, actionable requirements and context.
• Feedback mechanisms are established, with demonstrable impact on product evolution.
• The capability matures from initial launch to a scalable, extensible platform feature with broad organizational buy-in.

What you’ll do:

• Product Ownership: Define and manage the product roadmap, requirements, and backlog. Translate vision into actionable user stories, specifications, and success metrics.
• Cross-Functional Leadership: Drive alignment and collaboration across engineering, design, business operations, and other product teams.
• Stakeholder Engagement: Collect, synthesize, and prioritize input from a broad range of internal and external stakeholders, ensuring the product reflects real-world needs.
• User-Centered Design: Collaborate with design teams to map user journeys, validate prototypes, and champion usability, accessibility, and seamless workflows.
• Technical Understanding: Partner with engineering to ensure robust data integration, real-time responsiveness, and scalable modular architecture. Understand platform constraints such as permissions, privacy, and extensibility.
• Continuous Feedback & Iteration: Establish and manage feedback loops that leverage both human and automated signals to drive ongoing product improvement.
• Outcome-Driven Execution: Set, track, and report on key performance indicators such as adoption, engagement, efficiency, and user satisfaction. Use data to inform prioritization and decision-making.
• Change Enablement: Lead efforts to onboard users, develop documentation, and support rollouts. Work to minimize friction and ensure successful adoption across all user segments.

To be successful in this role you have:

• Experience: in leveraging or critically thinking about how to integrate AI into work processes, decision making, or problem solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry. 
• 8+ years of product management experience, ideally in platform, SaaS, or enterprise environments with complex user and stakeholder ecosystems.
• Technical Acumen: Ability to communicate effectively with engineering about APIs, data models, permissions, and extensibility. Experience with modular UI/component systems is valuable.
• Empathy for Users: Skilled at uncovering and synthesizing diverse user needs, and converting them into actionable product features and journeys.
• Stakeholder Management: Proven ability to align and influence across functions, balancing competing priorities and building consensus.
• Analytical Mindset: Comfortable with data analysis, user research, and defining/monitoring KPIs to drive product improvement.
• Execution Focus: Demonstrated track record of delivering impactful products in fast-moving, ambiguous environments, with a bias for action and measurable results.

#Prodjobs

For positions in this location, we offer a base pay of $147,300 - $257,800, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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