Global Brand Marketing- Creative Builders Internship

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

We’re looking for curious, creative, and driven students to join our Marketing Intern Program. Over 12 weeks, you’ll gain real-world experience and contribute to projects that combine storytelling, strategy, and data to shape how ServiceNow shows up in the world. 

Our Marketing team plays a vital role in advancing ServiceNow’s company priorities — leading in AI innovation, creating best-in-class customer experiences, driving scalable growth, and delivering operational excellence. 

This isn't just an internship. It's your opportunity to learn how strategic storytelling influences business decisions, transforms industries, and drives the world forward. 

What You’ll Do 

We have internships on the following teams within Global Brand Marketing:  

Brand Creative 

• Be exposed to the full creative process: from insight to idea to execution, building creative agility across formats (digital, social, film, print, etc) 

• Develop a strong understanding of the ServiceNow brand voice and aesthetic, and put it to work on real, live projects 

• Produce portfolio-worthy work that appears in campaigns and internal showcases 

Brand Content - Content Creator/Video Editor 

• Edit and shape compelling Thought Leadership content for multiple channels and audiences 

• Collaborate with content marketers, brand designers, and cross-functional partners to ensure content aligns with brand guidelines and campaign objectives 

• Experiment with new technologies to improve and enhance creative content and workflows 

Brand Strategy 

• Conduct synthetic and human research to help us better understand the elusive B2B audience 

• Convert research into compelling strategic narratives and readouts that help us move the brand forward 

• Proactively track competitors and brands we should admire (their messaging, positioning & creative), helping us stay ahead of the curve 

• Support our brand health measurement, making charts from data, and identifying the stories within them 

• Offer creative sparks to inspire teams, built from culture and observations 

Why You’ll Love It Here 

We’re not just hiring interns — we’re building future marketers. 

• Real work, real impact: Your projects will shape campaigns seen across our global brand. 

• Cohort experience: Learn, collaborate, and grow alongside other interns across Marketing. 

• Mentorship and exposure: Work closely with leaders who care about your growth and your craft. 

• Future opportunities: High-performing interns will be considered for full-time roles within our Marketing organization. 

• Culture that inspires: ServiceNow is a place where creativity, collaboration, and curiosity are celebrated — and where AI helps people do their best work

The Ideal Candidate: 

You’re early in your marketing journey but already thinking big. You bring curiosity, creativity, and a drive to learn by doing. 

• You’re an AI-native thinker — eager to explore how technology and creativity can make marketing smarter. 

• You’re a storyteller at heart — able to connect ideas, data, and emotion to inspire action. 

• You’re data-driven and insight-oriented — you like backing ideas with evidence and measuring what matters. 

• You’re collaborative and curious — you thrive on feedback, iteration, and teamwork 

• You’re organized and adaptable — able to manage multiple projects and stay proactive in fast-paced environments. 

• Currently enrolled full-time in a bachelor’s program, graduating December 2026 or later. 

• Strong written, verbal, and presentation skills. 

• Comfortable using Microsoft Office tools (Word, PowerPoint, Excel) and eager to learn new platforms. 

Please submit your portfolio along with your application.  

This position is not eligible for employment-based sponsorship. 

For positions in this location, we offer a base pay of $33.51/hour, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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