Digital Product Manager, Content & Asset Management Systems

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

We are seeking a Digital Product Manager to improve how Marketing finds, governs, and delivers digital assets at scale. You will own a focused slice of our asset management capabilities—working hands-on with Adobe Experience Manager Assets (Cloud DAM), Dynamic Media, Adobe Content Hub, and Workfront—to streamline intake, metadata, governance, and delivery for our marketers and downstream channels. The ideal candidate will have experience using Adobe content and asset management technologies and experience owning asset management systems. You will also explore practical AI enhancements (e.g., auto-tagging, intelligent deduplication, asset recommendations, and quality checks) with clear guardrails and value hypotheses.

Responsibilities

• Own a capability backlog for marketing asset management (e.g., asset intake, metadata & taxonomy, renditions/delivery, lifecycle/expiry, rights & usage), translating problems into user stories with acceptance criteria.
• Run focused discovery with marketers, brand, localization, analytics, and DT engineering to define requirements, success metrics, and edge cases.
• Ship improvements with Adobe tech (AEM Assets/Cloud DAM, Dynamic Media, Content Hub) and integrations with Workfront for intake and metadata sync; coordinate UAT and release readiness.
• Pilot AI use cases (auto-tagging, entity extraction, duplicate detection, recommended assets, intelligent cropping) using Adobe Sensei/Content AI and approved ServiceNow AI tooling; define success metrics and governance guardrails.
• Measure adoption & outcomes—instrument features, create lightweight dashboards, and iterate based on data (findability, reuse rate, time-to-publish, asset quality & compliance).
• Strengthen governance—apply taxonomy/tagging standards, drive owner assignment & expiration policies, and contribute to authoring guidelines and enablement.
• Partner smartly—work day-to-day with engineering, design, publishing, localization, analytics, privacy/compliance, and operations; keep stakeholders aligned with transparent status and trade-offs.
• Contribute to roadmap—surface insights from discovery and data to inform the broader asset & content platform roadmap.

To be successful in this role you have:

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
• Demonstrated ability to manage your own projects with limited supervision, drive clarity from ambiguity, and collaborate across functions.
• Experience writing clear user stories, prioritizing backlogs, and shipping increments that improve usability, governance, or performance.
• Comfortable articulating technical concepts (APIs, metadata models, asset pipelines/renditions, permissions) to both engineers and non-technical partners.
• Strong communication and stakeholder management; data-driven decision-making with defined success metrics.

Technology and Domain Expertise:

• Adobe AEM Assets (Cloud DAM), Dynamic Media, Adobe Content Hub; understanding of folders vs. collections, renditions, image profiles, smart crop, and delivery patterns.
• Metadata & taxonomy best practices (governance, controlled vocabularies, required fields, lifecycle/expiration, rights & usage).
• Workfront for marketing intake and workflow; field mapping and metadata sync to DAM.
• Familiarity with AEM Sites publishing flows and how assets power web experiences.
• Comfort evaluating and piloting AI capabilities (e.g., Adobe Sensei/Content AI, Now Assist patterns) with appropriate governance, measurement, and change-management.

JV20

For positions in this location, we offer a base pay of $114,300 - $188,600, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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