Head of Brand & Creative

About us:

SentiLink provides innovative identity and risk solutions, empowering institutions and individuals to transact confidently with one another.

By building the future of identity verification in the United States and reinventing the currently clunky, ineffective, and expensive process, we believe strongly that the future will be 10x better.

We’ve had tremendous traction and are growing extremely quickly. Already our real-time APIs have helped verify hundreds of millions of identities, beginning with financial services. In 2021, we raised a $70M Series B round, led by Craft Ventures to rapidly scale our best in class products. We’ve earned coverage and awards from TechCrunch, CNBC, Bloomberg, Forbes, Business Insider, PYMNTS, American Banker, LendIt, and have been named to the Forbes Fintech 50 list consecutively since 2023. Last but not least, we’ve even been a part of history -- we were the first company to go live with the eCBSV and testified before the United States House of Representatives.

About the role:

SentiLink is hiring a player coach to own our brand end to end. You will define the brand strategy, build the systems that make it easy to scale, and do hands-on design work for priority initiatives. You will also identify resourcing needs and the right external partners to scale output, including scoping, selecting, and managing agencies and freelancers. This role blends creative direction, design systems, and program management. You will partner closely with Product Marketing, Sales, Events, HR, Product Design, and external vendors to deliver a cohesive and effective brand.

Portfolio required with application. Include examples of design systems, event creative, marketing creatives, or other materials that best represent your work.

This a remote, U.S. based role.

Responsibilities:

• Brand ownership: Manage and evolve SentiLink’s visual and verbal identity across web, campaigns, sales enablement, social, product adjacencies, and events. Document standards and create practical guidelines that teams will actually use.

• Hands-on design: Execute advanced design work for decks, one pagers, case studies, websites and landing pages, digital ads, social graphics, event environments, signage, and swag.

• Design system: Establish and maintain a component based design system, template library, and DAM structure so internal teams and external collaborators can ship on brand work quickly.

• Events creative: Partner with the events team to own end to end creative production including booth design, banners, screens, digital and print assets, email and paid promos, event messaging, and on site collateral.

• Vendor strategy: Align with current vendors producing public facing materials. Identify, evaluate, and onboard any additional agencies that may be necessary for scale. Write clear briefs, set deliverables and timelines, and review work for quality and brand fit.

• Cross functional alignment: Collaborate with existing vendors managed by other teams to maintain consistency. Work with Product Marketing and Sales to produce sales collateral that is accurate, current, and easy to customize. Partner with Product and UX to align product and marketing design.

• Internal brand: Work with HR and internal comms on employer brand, culture campaigns, and employee swag.

• Program management: Orchestrate multiple campaigns at once. Run intake, prioritization, schedules, stakeholder reviews, and approvals with clear ownership.

• Quality control and governance: Implement checkpoints and a simple escalation path to prevent off brand work.

• Measurement: Track adoption of the design system, asset reuse, cycle time, and stakeholder satisfaction. Report results and improve processes.
  

Requirements:

• 7+ years in brand design, creative direction, or brand management in B2B or SaaS with a strong portfolio of system level work and hands on execution

• Expert in Figma and Adobe Creative Cloud. Comfortable with presentation tools and production for digital and print

• Proven experience creating brand guidelines, component libraries, and templates used by non designers

• Strong project management skills. Able to scope work, set timelines, manage vendors, and communicate clearly with stakeholders

• Experience producing event environments and integrated campaign assets

• Ability to translate business goals into clear briefs, creative concepts, and measurable outcomes

• Excellent written and visual communication skills. Detail oriented and organized

• Comfortable operating as a player coach who can set direction and execute

What success looks like in 6 to 12 months:

• A documented brand system and asset library adopted across Marketing, Sales, Product, and Events

• Priority campaigns and event creative delivered on time with measurable impact and reduced rework

• Sales collateral standardized and easily reused by the field

• Clear intake and review process with improved cycle times and positive stakeholder feedback

Salary Range:

• $160,000/annually - $200,000/annually + equity + benefits

Perks:

• Employer paid group health insurance for you and your dependents

• 401(k) plan with employer match (or equivalent for non US-based roles)

• Flexible paid time off

• Regular company-wide in-person events

• Home office stipend, and more!

Corporate Values:

• Follow Through

• Deep Understanding

• Whatever It Takes

• Do Something Smart