Manager, Public Relations

Position Summary

Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

Role and Responsibilities

We are currently seeking a Public Relations Manager who will manage to manage B2B and B2C PR for the Display team. The Public Relations Manager will be responsible for creating earned media programs for all categories with a focus on launches, announcements, events, and promotions.

Role & Responsibilities

• Develops the PR Strategy for B2C and B2B categories within the Display division.
• Responsible for successfully executing PR strategies throughout the year.
• Manages the 2 supporting agencies that partners with the Display Division.
• Ensures Agencies are meeting deadlines and are successfully executing PR programs/strategy.
• Maintains calendar for all categories and has key drive periods for launches, events, partnerships, and announcements.
• Creates PR programs across full Display Division with specific focus on media relations and communications.
• Other duties as assigned.

Skills and Qualifications

• Minimum of 6 years of agency experience to fully understand how to balance agencies at Samsung, workload and priorities.
• Bachelor’s degree required; MBA preferred.
  • Knowledge of gaming media landscape, tech media landscape, lifestyle for B2C consumer, and B2B media landscape.
• Knowledge of a PR agency’s scope and innerworkings – budgeting, scoping, briefing process.
• Ability to present to Executive Leadership and summarize the Display’s PR Strategy and programs.
• Proficient in Microsoft Office applications.

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