Social Media & Content Coordinator

Our client is a design-driven, product-focused brand operating across both B2B and B2C channels. The company participates in annual promotional cycles including trade shows, product launches, and seasonal campaigns. With a lean and highly collaborative internal marketing team, the brand prioritizes thoughtful strategy, strong storytelling, and high-quality content over high-volume execution.

Location

Fully remote | 9 AM - 5 PM EST

Role Overview

The Social Media & Content Coordinator will own the brand’s social media presence end-to-end while contributing to broader content creation efforts across campaigns, email, and long-form content. This role combines strategic planning with hands-on execution, ensuring social media supports larger brand and marketing objectives rather than operating in isolation.
The role goes beyond scheduling and posting, with responsibility for shaping content direction, creating engaging written content, and using performance insights to continuously refine what resonates with the audience.

Key Responsibilities

Social Media Strategy & Planning

• Develop and manage a rolling 30–60 day social media content calendar focused on quality and engagement over volume.

• Recommend optimal posting cadence based on performance and audience response.

• Align social content with promotional calendars, product launches, trade shows, and seasonal initiatives.

• Maintain a consistent brand voice, tone, and positioning across platforms.

Content Creation & Execution

• Write clear, engaging, and on-brand social copy tailored to each platform.

• Create and publish social posts using existing brand assets, photography, and light original content.

• Assist with short-form video content, including basic editing for formats such as Instagram Reels and TikTok using tools like CapCut.

• Collaborate with internal teams to translate campaigns, promotions, and product stories into social-ready content.

Content Marketing & Campaign Support

• Draft blog posts and long-form content supporting brand storytelling, product launches, and promotional initiatives.

• Repurpose blog, website, and campaign content into social posts, captions, and short-form messaging.

• Write and support email marketing content for both consumer-facing promotions and retailer or trade-facing campaigns.

• Contribute subject lines, headlines, and short-form body copy for email and campaign communications.

• Collaborate with the internal team to ensure consistent messaging across social, email, and web.

• Contribute to campaign ideation by suggesting content themes, angles, and storytelling approaches.

Community Management & Growth

• Monitor and engage with followers through comments and direct messages.

• Foster meaningful, on-brand interactions that strengthen community and brand affinity.

• Surface audience insights, questions, and feedback to inform future content and campaigns.

Analytics, Optimization & Paid Social Support

• Track and report on key performance metrics, including engagement, reach, follower growth, and content performance.

• Identify high-performing organic content and recommend posts for paid promotion to the internal marketing team.

• Use performance data to refine content strategy, posting cadence, and creative direction over time.

Cross-Functional Collaboration

• Work closely with the internal marketing team, design partners, and digital marketing leadership to ensure content alignment.

• Participate as an integrated member of a small, collaborative marketing team, contributing ideas beyond a single channel as priorities shift.

• Adapt priorities to support key marketing moments while maintaining a clear focus on social and content.

Qualifications

Experience

• 3+ years of experience managing social media for a brand or company.

• Demonstrated experience owning both social media strategy and execution.

• Experience writing longer-form content such as blogs, campaign copy, or website content.

• Experience collaborating with lean or small marketing teams.

• Experience writing or supporting email marketing content is a plus.

• Familiarity with short-form video editing tools is a plus.

Skills

• Strong written English with the ability to adapt tone and voice to brand guidelines.

• Strong organizational skills and attention to detail.

• Ability to work independently in a remote environment.

• Comfortable balancing multiple content types across social, email, and campaign channels.

• Data-informed mindset with the ability to translate performance insights into actionable improvements.

What Success Looks Like

• A clear, well-organized social media and content strategy aligned with brand goals.

• Consistent, high-quality content that prioritizes engagement and storytelling.

• Strong collaboration with internal stakeholders and seamless brand voice integration.

• Improved engagement and audience growth over time.

• Clear visibility into content performance with thoughtful insights and recommendations.

• Reliable contribution across social, content, and email channels, reducing reliance on external agencies.

Opportunity

This role offers the opportunity to take meaningful ownership of a brand’s social media and content presence within a thoughtful, design-driven organization. You will work closely with a collaborative marketing team, contribute across multiple content channels, and play a key role in shaping how the brand communicates, tells stories, and engages its audience across both B2B and B2C initiatives.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets