Senior Director I, Brand Management Coca-Cola Trademark
Location(s):
United States of AmericaCity/Cities:
AtlantaTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
January 12, 2026Shift:
Job Description Summary:
At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader, it’s an opportunity to be a part of something that can positively impact the world. Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands – ensuring that each brand connects deeply with local consumers in ways that scale globally.
Role Overview
Leads the strategic growth agenda for a global brand in NOAU owning the brand bundle (product, package, value proposition) and driving consumer relevance, equity, and growth. This role influences ~1-billion-unit cases, delivering against the overall brand vision and business objectives through integration of innovation, strategic envisioning, and tech-enabled marketing execution.
Key Responsibilities
Leads Development of annual business plans and multi-year brand growth strategies inclusive of shaping the 5-year rolling innovation pipeline.
Owns the brand bundle flywheel across product, package, and value proposition driving commercialization of brand positioning, consumer communications/messaging and shopper marketing to deliver brand objectives.
Lead brand positioning, equity-building initiatives, and resource allocation decisions.
Partners with internal (e.g. Innovation Team, R&D, Supply Chain, Commercial, Retail) and external (e.g. customers, bottlers, suppliers) stakeholders to develop new and/or improved products, packaging and programs to meet consumer needs, deliver against brand objectives.
Leverage AI-powered foresights and predictive analytics to inform decisions and accelerate speed to market.
Track and report performance metrics, ensuring delivery against volume, revenue, and share objectives.
Provides direct reports with leadership, direction, prioritization and coaching to achieve work objectives, improve performance and skills and achieve career goals. Champion AI literacy, MarTech adoption, and agile ways of working.
Qualifications
8+ years of progressive marketing leadership in CPG or beverage industry.
Proven success in brand management, innovation, and portfolio strategy.
Strong understanding of the system, RGM, and commercial integration. FSOP understanding is a plus.
Experience with MarTech & AI tools, and data-driven marketing & selling.
Bachelor’s degree required; MBA preferred.
Key Competencies
Strategic Agility – Anticipates market shifts and translates foresights into action. Ability to develop and communicate brand vision inclusive of what it takes to achieve.
Innovation Leadership – Ability to builds and scale breakthrough ideas.
Data Fluency – Uses analytics and AI to optimize performance.
Collaboration & Influence – Partners across functions, bottlers, and customers with a demonstrated ability to build partnerships and build trust and credibility and influence across all levels of the organization.
Change Leadership – Drives transformation and tech-enabled workflows.
Consumer-Centric Mindset – Deep understanding of behavior and cultural relevance.
Communication Excellence – Excellent oral and written communication skills with the ability to tailor messaging to diverse audiences and drive alignment.
What We Can Do For You
Iconic Brand: Work on the most recognized brands in the world and be part of developing the brands next chapter.
Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
Skills:
Analytical Thinking, Brand Architecture, Brand Management, Brand Positioning, Brand Strategy, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Life Cycle Management (Inactive), Marketing Strategies, Media Planning, Portfolio Management, Quantitative Research, Social Media Strategies, SWOT AnalysisPay Range:
$189,000 - $217,000Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
30Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
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Our vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and...
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