Marketing Specialist (HubSpot)

Client:
Our client is an AI-focused technology company dedicated to creating intuitive, engaging solutions that simplify complexity. By combining advanced technology with user-centric design, they empower businesses to deploy AI with clarity, confidence, and impact.

Role Overview:
We are seeking a Marketing Specialist to own and optimize our marketing engine with a strong focus on HubSpot. This role will manage and execute all aspects of HubSpot CRM and Marketing Hub, including automation, workflows, lead capture, reporting, and campaign optimization. As the go-to HubSpot expert, you will ensure seamless marketing execution while supporting business development efforts through advanced automation and strategic reporting.

Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST

Key Responsibilities:

HubSpot CRM & Marketing Automation

• Own and manage the full HubSpot platform, including workflows, email sequences, landing pages, lead scoring, and reporting.

• Design and implement lead capture, nurturing, and automation strategies to support sales pipelines.

• Monitor and track key metrics (traffic, conversion rates, MQLs, SQLs) to measure pipeline contribution.

• Ensure accurate reporting and data integrity across all HubSpot campaigns.

• Train and support internal teams on HubSpot best practices.

Campaign Optimization & Reporting

• Continuously analyze and optimize campaigns using HubSpot performance data.

• Refine workflows and automations to maximize efficiency and lead conversion.

• Provide leadership with detailed insights and actionable recommendations.

Management & Collaboration

• Partner with marketing, sales, and product teams to align HubSpot strategies with overall goals.

• Coordinate with freelance writers, designers, and contractors for campaign execution.

• Provide executives with clear updates on performance and opportunities for growth.

Social Media Management (Secondary Responsibility)

• Support posting and management across LinkedIn, Meta (Facebook/Instagram), and other platforms.

• Track and analyze performance metrics, providing data-driven recommendations.

Key Qualifications:

Experience & Skills

• 2+ years of hands-on HubSpot CRM/Marketing Hub experience (automation, workflows, landing pages, reporting).

• Proven success in optimizing HubSpot campaigns to generate qualified leads.

• Strong written and verbal communication skills for content and reporting.

• Ability to analyze and act on performance insights using HubSpot’s reporting tools.

• Solid project management skills to organize tasks and meet deadlines.

• Bonus: experience in social media management across LinkedIn and Meta.

Attributes

• Proactive and self-motivated with an ownership mindset.

• Highly organized, detail-oriented, and execution-focused.

• Strong communicator, able to present insights clearly to leadership.

• Creative thinker who contributes to campaign ideas and strategy.

• Comfortable balancing strategic planning with hands-on implementation.

What Success Looks Like:

• HubSpot is fully optimized, driving a steady pipeline of qualified leads.

• Marketing campaigns are consistently measured, tracked, and improved.

• Smooth collaboration across internal teams and external contributors.

• Clear, data-driven reporting that supports business development success.

Opportunity:
This is an exciting chance to own HubSpot as the central marketing engine of a growing, AI-driven company. If you’re passionate about optimizing CRM systems, driving growth through automation, and making a measurable impact, this role offers an opportunity to shape marketing success while growing in a dynamic, innovative environment.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets