Email & ABM Specialist

Our client is a pioneering AI-first software solutions company that has been redefining industries for over two decades. By combining elite engineering, design, and product talent with advanced AI systems, they deliver transformative outcomes that accelerate digital transformation, modernize systems, and build innovative products. Their culture is rooted in freedom, mastery, and purpose, empowering professionals to move fast, focus on impact, and create lasting value.

Location
Fully Remote | 9 AM - 5 PM EST

Role Overview
The Email & ABM Specialist will take ownership of marketing automation, nurture programs, and account-based campaigns. This role is responsible for building segmented campaigns that align with sales priorities, drive measurable pipeline impact, and engage target audiences across the funnel. The specialist will also write and QA their own email copy and build/validate account and contact lists in Clay, and collaborate closely with sales and marketing to deliver highly effective campaigns.

Key Responsibilities

• Build, launch, and manage segmented email campaigns and multi-touch nurtures.

• Write tailored email copy for different personas, industries, and funnel stages.

• Build, validate, and refine account and contact lists in Clay, ensuring alignment with sales.

• Manage ABM campaign lists and integrations with Salesforce/Pardot (or HubSpot/Marketo).

• Collaborate with the Performance Marketing Specialist to align messaging across email and ads.

• Implement scoring, segmentation, and triggers to improve MQL→SQL conversion.

• Analyze performance data and deliver actionable insights to sales and leadership.

• Manage UTM and tracking to ensure attribution accuracy across campaigns.

Qualifications

Experience

• 3+ years in B2B marketing automation (Pardot, HubSpot, Marketo, or similar).

• Hands-on experience executing ABM campaigns and account segmentation.

• Experience writing B2B email copy that drives engagement and conversion.

• Familiarity with Clay or similar audience/list-building platforms.

• Knowledge of Salesforce (or other CRM) integrations.

• Bonus: experience in consulting or technology services marketing.

• Bonus: knowledge of financial services, logistics, or TMT industries.

Skills

• Strong understanding of email best practices (deliverability, personalization, compliance).

• Excellent written and verbal English communication.

• Highly detail-oriented and process-driven.

• Data-driven mindset with the ability to extract insights and optimize campaigns.

• Creative problem solver, resourceful, and adaptable in a fast-paced environment.

What Success Looks Like

• Segmented campaigns that consistently generate measurable pipeline impact.

• High-performing nurture flows that improve conversion rates across the funnel.

• Clean, validated data enabling precise account targeting and segmentation.

• Strong collaboration between sales and marketing, reflected in improved alignment and outcomes.

Opportunity
This is a chance to join a forward-thinking AI-first company and make a direct impact on pipeline growth. If you’re passionate about marketing automation, account-based strategies, and creating campaigns that deliver real results, this role offers the environment to thrive and grow.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets